The Martechno Beat: Decoding Martech!

AI-led Growth Lessons in Healthtech from Indonesia's Klikdokter

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The digital-first health strategies adopted by several countries to control the spread of COVID-19 have reshaped the way the healthtech sector functions. AI-powered healthcare apps are taking centre-stage.

We caught up with Iqbal Sandira, Head of Digital and Growth Marketing at Klikdokter, Indonesia.

Klikdokter is Indonesia’s leading healthtech company focused on creating a happier and healthier society. They are pioneers in bringing digital health service to the people of Indonesia that they can trust and rely on.

Iqbal highlights the following:

  • The changes in consumer behavior during these testing times
  • The need for brands to focus on creating goodwill through empathy
  • The challenges in marketing, especially in the healthtech sector
  • The importance of AI and multi-channel marketing automation for brands to prepare for the next wave of economic growth

    • Listen on to understand how a healthtech pioneer like Klikdokter is using AI and multi-channel marketing to create a sustainable roadmap for regrowth.

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    The Martechno Beat: Decoding Martech!By Netcore
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