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Mastering OTT User Engagement and Retention Like India’s ZEE5
The COVID-19 pandemic has affected most industries. But, for some industries like OTT, this period has turned out to be a watershed moment. In fact, since March 2020; the average time spent by Indian users on OTT platforms has increased by 30-60%.
To understand how an industry leader like ZEE5 is understanding user behavior to deliver personalized user experiences we caught up with Vani Garg Dixit, Head of Customer Lifecycle Management at ZEE5.
ZEE5 was launched in 2018 as the video on-demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. Offering content in 12 Indian languages, ZEE5 has rapidly established itself as India's Entertainment Super-app.
Vani discusses the following:
Tune in to learn how an industry leader like ZEE5 continues to keep OTT users engaged through the power of personalized user experiences!
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By Netcore
5
11 ratings
The COVID-19 pandemic has affected most industries. But, for some industries like OTT, this period has turned out to be a watershed moment. In fact, since March 2020; the average time spent by Indian users on OTT platforms has increased by 30-60%.
To understand how an industry leader like ZEE5 is understanding user behavior to deliver personalized user experiences we caught up with Vani Garg Dixit, Head of Customer Lifecycle Management at ZEE5.
ZEE5 was launched in 2018 as the video on-demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. Offering content in 12 Indian languages, ZEE5 has rapidly established itself as India's Entertainment Super-app.
Vani discusses the following:
Tune in to learn how an industry leader like ZEE5 continues to keep OTT users engaged through the power of personalized user experiences!