The Martechno Beat: Decoding Martech!

Scaling Fintech App User Growth Like India’s SmartCoin Financials

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COVID-19 has affected every industry differently and fintech is no exception. As the world is shifting from ‘respond’ to ‘recover’ to ‘resurrect’, it is an opportune time for players to be agile and think big. Fintech could play a critical role in helping the economies shift from the crisis mode with innovative financial solutions.

To understand how fintech players can leverage data-driven mobile marketing, we caught up with Musa Bhat, Marketing Manager at SmartCoin Financials.

Founded in 2016, SmartCoin Financials is a next-gen fintech company that offers a state-of-the-art, user-friendly, and scalable lending platform. They have become India’s leading tech-driven lending app with a 4X growth since inception.

Musa highlights the following:

  • The effect of COVID-19 on the fintech landscape
  • The short-term and long-term changes in consumer behavior due to this pandemic, especially in the BFSI sector
  • The role of personalization in fintech
  • The need to facilitate relevant communication with customers to arrest churn
  • The need to adopt AI-backed marketing automation to increase engagement and retention

    • Join us as we engage in an insightful discussion to understand how cutting-edge technology like AI and predictive analytics aids in creating a scalable fintech platform.

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    The Martechno Beat: Decoding Martech!By Netcore
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