The Martechno Beat: Decoding Martech!

Personalization Lessons from Southeast Asia’s Fastest Growing Talent Marketplace, Kalibrr


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The COVID-19 pandemic has led to many around the world losing their jobs. Job portals have had their hands full, ever since, assisting job seekers find jobs to get their careers back on track.

Kalibrr, an end-to-end recruitment platform, is Southeast Asia’s fastest-growing talent marketplace. They continue to work tirelessly to ensure individuals find the most relevant jobs that match their skill-sets, interests, and preferences.

To understand how Kalibrr leverages AI and personalization to drive their job-matching engine and help job seekers, we caught up with AJ Avanez, Marketing Operations Supervisor at Kalibrr.

Avanez highlights the following:

  • Common mistakes marketers make while understanding and implementing personalization
  • The importance of personalization in today’s world
  • How to measure and track the effectiveness of personalization
  • Thoughts on the future of marketing: AI and Personalization
  • Tune in to learn how an industry leader like Kalibrr is using personalization to help job seekers in Southeast Asia.

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    The Martechno Beat: Decoding Martech!By Netcore

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