Sign up to save your podcasts
Or
Share Crafting Personalized OTT User Experiences Like India’s SonyLIV
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Crafting Personalized OTT User Experiences Like India’s SonyLIV
The global OTT streaming market is expected to grow from $104.11 billion in 2019 to $161.37 billion in 2020. This exponential growth is largely being fueled by the COVID-19 pandemic that has nudged more users to seek entertainment online.
Owing to this content consumption surge, it has become inevitable for OTT industry players to use cutting edge technology like AI, predictive analytics, and personalization to deliver relevant 1:1 content.
To understand how an industry leader like SonyLIV is combating user retention challenges, we caught up with Manish Dhanwani, Senior Marketing Manager at SonyLIV.
Launched in 2013, SonyLIV is owned by Sony Pictures Networks - India. With a rich library comprising content across a plethora of genres, it is one of the top 5 OTT services in India.
Manish highlights the following:
Tune in to learn from an industry leader like SonyLIV on how new-age technology like AI and personalization is helping them deliver unique user experiences at scale!
View all episodes
By Netcore
5
11 ratings
The global OTT streaming market is expected to grow from $104.11 billion in 2019 to $161.37 billion in 2020. This exponential growth is largely being fueled by the COVID-19 pandemic that has nudged more users to seek entertainment online.
Owing to this content consumption surge, it has become inevitable for OTT industry players to use cutting edge technology like AI, predictive analytics, and personalization to deliver relevant 1:1 content.
To understand how an industry leader like SonyLIV is combating user retention challenges, we caught up with Manish Dhanwani, Senior Marketing Manager at SonyLIV.
Launched in 2013, SonyLIV is owned by Sony Pictures Networks - India. With a rich library comprising content across a plethora of genres, it is one of the top 5 OTT services in India.
Manish highlights the following:
Tune in to learn from an industry leader like SonyLIV on how new-age technology like AI and personalization is helping them deliver unique user experiences at scale!