Bridging the gap between consumer demand and supply while uplifting standards of living depends a lot on access to technology and the internet. And, Mapan, a GoJek company, has done just that since 2009 in Indonesia.

Mapan focuses on providing a network of thousands of lower-income communities with better access to valuable products and services using technology.

We caught up with Astari Rosmalina, Head of Digital Marketing & Creative to understand how they’re able to increase app user engagement through cutting-edge mobile marketing.

Astari highlights the following:

Tune in to learn how Mapan, a GoJek company, is turbocharging its mobile marketing strategy by increasing app push notification delivery rates!