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Customer Engagement and Retention Lessons From South Africa's E-Commerce Leader, Planet54.com
The lockdown enforced by the COVID-19 pandemic has put e-commerce at the forefront of retail. Customers have had to migrate online for their shopping needs. And, this reality has played out across geographies and markets, mature and emerging.
Planet54.com, one of South Africa’s top e-commerce platforms, finds itself at the center of this revolution in Africa. Customers who were slow to embrace the e-commerce industry due to a lack of trust have now undergone a change in mindset and are increasing consumption online.
As a market leader, Planet54.com harnesses omnichannel personalization and marketing automation to ace e-commerce growth by delivering 1:1 customer experiences at scale.
To understand how they have constantly adapted to a volatile market in an emerging economy, we caught up with Shahil Maharaj, Managing Director at Planet54.com.
Shahil highlights the following:
Tune in to learn how an industry leader like Planet54.com uses omnichannel personalization and marketing automation to pursue hyper-growth in the South African e-commerce space!
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By Netcore
5
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The lockdown enforced by the COVID-19 pandemic has put e-commerce at the forefront of retail. Customers have had to migrate online for their shopping needs. And, this reality has played out across geographies and markets, mature and emerging.
Planet54.com, one of South Africa’s top e-commerce platforms, finds itself at the center of this revolution in Africa. Customers who were slow to embrace the e-commerce industry due to a lack of trust have now undergone a change in mindset and are increasing consumption online.
As a market leader, Planet54.com harnesses omnichannel personalization and marketing automation to ace e-commerce growth by delivering 1:1 customer experiences at scale.
To understand how they have constantly adapted to a volatile market in an emerging economy, we caught up with Shahil Maharaj, Managing Director at Planet54.com.
Shahil highlights the following:
Tune in to learn how an industry leader like Planet54.com uses omnichannel personalization and marketing automation to pursue hyper-growth in the South African e-commerce space!