The Martechno Beat: Decoding Martech!

How Medlife Cures the Customer Retention Challenge Through the Antidote of Personalization

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The e-health industry in India is likely to be worth $16 billion by 2025, with over 850 million digital customers. The online pharmacy segment has emerged as a strong growth driver, especially in the COVID-19 era.

To learn how an industry pioneer like Medlife is re-calibrating their growth strategies to cater to surging demand, we caught up with Meera Iyer, Chief Marketing Officer at Medlife.

Medlife is India's largest e-health and online pharmacy platform that aims to make healthcare accessible and affordable in India. To make this happen, they bring doctors, pharmacists, and consumers under one digital ambit. 

Meera highlights the following:

  • Medlife's growth story in the rapidly evolving e-health industry in India
  • The key short-term vs. long-term consumer behavior trends in the COVID-19 era
  • The importance of building a unified customer view to help understand digital customers better
  • The use of AI to personalize product recommendations and customer journeys
  • The future application of ML/AI, predictive analytics, etc. in the e-health industry

    • Listen on to learn how Medlife is adopting 1:1 personalization and marketing automation as the "vaccine" against low conversions, customer engagement, and retention.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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