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Personalization & Growth Marketing Lessons from Indonesia’s Top Media Conglomerate, Kompas Gramedia
COVID-19 has had a major impact on most industries around the world, with conglomerates having to deal with a hit in multiple businesses. Kompas Gramedia, one of the largest conglomerates and media pioneers in Indonesia, since 1963, has also had to deal with this crisis with caution.
Yet they’ve combated this situation effectively by strengthening their presence across digital platforms. To understand how Kompas Gramedia is leveraging personalization and data-driven marketing to uplift business performance, we caught up with Omar Abdillah, Head of Data at Kompas Gramedia.
Omar highlights the following:
Tune in to learn how an industry-pioneer like Kompas Gramedia is acing growth with personalization as an important catalyst!
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By Netcore
5
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COVID-19 has had a major impact on most industries around the world, with conglomerates having to deal with a hit in multiple businesses. Kompas Gramedia, one of the largest conglomerates and media pioneers in Indonesia, since 1963, has also had to deal with this crisis with caution.
Yet they’ve combated this situation effectively by strengthening their presence across digital platforms. To understand how Kompas Gramedia is leveraging personalization and data-driven marketing to uplift business performance, we caught up with Omar Abdillah, Head of Data at Kompas Gramedia.
Omar highlights the following:
Tune in to learn how an industry-pioneer like Kompas Gramedia is acing growth with personalization as an important catalyst!