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Personalizing Insurance Customer Experiences at Scale Like Philippines’ BPI-Philam
The COVID-19 pandemic has underscored the importance of the health and life insurance industry. Digital transformation and personalization have become critical levers of growth for insurance brands; in an increasingly competitive market.
BPI-Philam is a strategic alliance between two leading financial companies in the Philippines- The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Being one of the premier insurance companies in the Philippines, they harness the power of omnichannel personalization to deliver tailor-made experiences to its customers.
To understand how the insurance sector is engaging effectively with customers by offering personalized experiences at scale, we caught up with Vonn Tanchuan, Assistant Manager - Digital Marketing at BPI-Philam.
Vonn shares his insights on:
Tune in to understand how an industry leader like BPI-Philam uses personalized marketing to engage customers and drive growth in the Philippines' insurance sector!
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By Netcore
5
11 ratings
The COVID-19 pandemic has underscored the importance of the health and life insurance industry. Digital transformation and personalization have become critical levers of growth for insurance brands; in an increasingly competitive market.
BPI-Philam is a strategic alliance between two leading financial companies in the Philippines- The Philippine American Life and General Insurance Company (Philam Life) and Bank of the Philippine Islands (BPI). Being one of the premier insurance companies in the Philippines, they harness the power of omnichannel personalization to deliver tailor-made experiences to its customers.
To understand how the insurance sector is engaging effectively with customers by offering personalized experiences at scale, we caught up with Vonn Tanchuan, Assistant Manager - Digital Marketing at BPI-Philam.
Vonn shares his insights on:
Tune in to understand how an industry leader like BPI-Philam uses personalized marketing to engage customers and drive growth in the Philippines' insurance sector!