The Martechno Beat: Decoding Martech!

eCommerce Series- Episode 1: Why and how personalization is a crucial driver for eCommerce success

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The pandemic of 2020 has put the spotlight on eCommerce globally as customers have migrated to buying online.

To ensure that customers are satisfied with their product offerings, brands are delivering personalized user experiences that drive higher platform stickiness and revenues.

In the series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the first episode, our host, Tim Moran and Kunle Campbell, Outsourced eCommerce CMO discuss how the eCommerce landscape has changed with brands focusing more on personalization to address customer acquisition, engagement and retention challenges.

Kunle shares insights on:

  • His journey in the eCommerce space and what his current focus is
  • The three major challenges that eCommerce brands are combating in terms of customer engagement and retention
  • How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth
  • How DTC brands deliver seamless offline and online shopping experiences
  • The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV
  • How to ring-fence and retain most loyal customers by offering personalization
  • The three biggest eCommerce personalization trends that we can expect to see in 2021 and beyond

    • Tune in to understand how personalization is becoming a key driver for success in the eCommerce space.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore
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