The conditions prevailing in the post-COVID world have benefitted online grocery players. With customers still hesitant to venture out unnecessarily, they’ve migrated to buying online to fulfill their daily needs.

Founded in December 2013, Grofers is India’s leading online grocery app with a vision to empower middle-income families to live a better life. Grofers runs a fast and lean supply chain to help their customers save on their everyday essentials, they manage a network of 12,000 partner stores to deliver quality products in 28 cities across the country.

To understand how e-commerce brands have combated pandemic-related user retention challenges and scaled by leveraging the power of data-driven marketing and personalized CX, we caught up with Vakul Agarwal, Head- Revenue & Retention at Grofers.

Vakul highlights the following:

Tune in to gain insights on how the digital grocery industry is continuing to delight customers at scale.