The BFSI industry acts as the bedrock of a nation’s economy. During the current times dictated by lockdowns, social distancing, and work from home; interacting with customers through digital platforms has become the norm.

Established in 1994, Kotak Securities is one of the oldest and largest Equity Broking Houses in India. As a subsidiary of Kotak Mahindra Bank Ltd., they bring opportunities in capital markets by empowering their customers through knowledge and technology...and, have always believed in being #DigitalFirst.

To understand how Netcore’s Marketing Automation platform is helping Kotak Securities achieve their goal of engaging and retaining their customers at scale, we caught up with Janika Tiwari, Associate Vice President - Third Party Products at Kotak Securities.

Janika highlights the following:

Tune in to gain insights on how the BFSI industry is adapting to change by engaging intelligently with their customers across channels and platforms.