Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations.

A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you delivering messages that aren’t personalized based on your customer’s real-time behavior.

We decided to have a conversation with Kunal Sakariya, Head of Analytics at Netcore to understand why integrating customer data across multiple touch points to create a unified view of every individual customer is important.

Kunal shared valuable insights on:

Tune in to learn why a Customer Data Platform is going to be an essential element in the MarTech space going forward and how digital brands are going to depend heavily on it to get their marketing communications right!