The Martechno Beat: Decoding Martech!

eCommerce Series- Episode 2: How brands are leveraging marketing technologies to deliver exceptional customer experiences


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The global landscape of retail has changed since the onset of the pandemic in 2020 with brick and mortar brands taking a backseat due to increasing health and safety concerns. Thus, the spotlight has fallen on eCommerce brands globally as customers have been forced to migrate to buying online.

To ensure customers are satisfied with their product offerings, brands are delivering personalized user experiences with a focus on effective customer engagement and retention.

In this series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond.

In the second episode, our host, Tim Moran and Chloe Thomas, author, keynote speaker and host of eCommerce MasterPlan podcast, unravel insights on how pure-play eCommerce and DTC e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of personalized CX at scale.

Chloe shares insights on:

  1. Her journey in the eCommerce space and what her current focus is
  2. The three major challenges that eCommerce brands are combating in terms of customer acquisition, engagement and retention
  3. How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth
  4. The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV
  5. The biggest e-commerce personalization trends that we can expect to see in 2021 and beyond
  6. Interesting trends apart from personalization that are taking the industry by storm
  7. Tune in to understand how eCommerce brands are using various marketing technologies to build effective long-lasting customer relationships.

    ...more
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    The Martechno Beat: Decoding Martech!By Netcore

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