March 13, 2023

Relevance of data in the Fintech space

27 minutes

In this session of The Martechno Beat podcast, we got into an exciting and insightful discussion on the “Relevance of Data in the Fintech space” with Mr Oluwatayo Alofun, Head of digital at Interswitch Group.

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organizations on a timely and consistent basis.

Here’s a brief breakdown of what is covered in this episode:

How big data helps fintechs create a digital log

Difference between operating with the knowledge of data and without the knowledge of data

How data and forecasting can also help fintechs to recommend the right services/products based on their customers' individual spending behavior

How has data made a difference in a marketing campaign activity

Final words for marketers not utilizing data

...more