We continue the series on customer acquisition channels. 

In part 1, we discussed what makes customer acquisition effective and what you need to have in place to get results in certain types of channels.

In this second part of this series, we’ll go through some tactical steps you can replicate quickly to find interesting, less competitive channels where you can reach your target audience and expose them to your product.

When you have limited resources you need to be strategic and leverage existing communities where you can find the audience you want to attract, and start making yourself known there. And, since you don’t have a large following, the easiest, most productive thing you can do is to tap into existing platforms’ built-in audiences of who you want to reach.

Those are the places where they meet and congregate, and where they spend time with peers who have similar interests, needs, and problems.

Those are the channels where they learn about their topics of interest. Channels that influence their decision to buy certain products. That’s where you want to be. 

By going after niche channels and communities, you don’t have to fight an algorithm to be seen, to attract traffic or pay to play - you go directly to targeted people who would be perfect for what you’re offering.

In this episode, we cover:

• Why it’s a bad idea to focus only on behemoth-type channels like Google and Facebook
• An easy, very actionable 10-step process for finding less competitive channels

Here you can find the show notes for tools and resources mentioned in the podcast: https://www.marketingasahabit.com/podcast-episodes/acquisition-channels-part-2