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You know, acquiring traffic from organic search, in a sense, means you're borrowing the users of search engines.
You're not owed anything from search engines, yet there is an entitlement to the traffic received from them, especially when there is an algorithm update. Marketers really need to remember that organic traffic from search is borrowed users of search.
Acquisition Via Organic Search Is Borrowed Users episode transcript.
By Austine EsezoborYou know, acquiring traffic from organic search, in a sense, means you're borrowing the users of search engines.
You're not owed anything from search engines, yet there is an entitlement to the traffic received from them, especially when there is an algorithm update. Marketers really need to remember that organic traffic from search is borrowed users of search.
Acquisition Via Organic Search Is Borrowed Users episode transcript.