Democratizing SEO Podcast

Mike Taylor is a Prompt Engineer, Educator, CEO and Co-Founder of Vexpower. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the evolving landscape of search.Is it worth ranking things anymore? For users to decide on the best ones? This means spending more time doing research before arriving at wisdom. Social media platforms don't focus on rankings. Chatbots don't focus on rankings. Why should search engines?Is it worth ranking results anymore?The expectations of search res...

Cameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering.A knowledge graph helps with the organisation of data, making it simpler and easier to access its information. When an Engineer builds a Knowledge Graph, what metrics do they consider?This question intrigued me and led me to invite Cameron on the podcast to discuss.In ou...

Paulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search.Paulo and I discuss the evolving landscape of SEO and its relationship with Google. A common mistake some SEOs make is trying to manipulate Google. This is often due to the pressure of attaining quick results.In SEO, there's a necessity to have a marketing mindset, putting business goals ahead of SEO best practi...

Delve into the realm of knowledge graphs, reasoning, and semantic search with a Knowledge Graph Engineer, Valerio Cocchi.We explore the intricacies of semantic search and the hurdles in implementing it effectively. Machines have impressive data processing capabilities. However, there is still the need to integrate reasoning with probabilistic approaches for more nuanced understanding.We also discuss how semantic search has the potential to revolutionize information retrieval by boosting produ...

Robin FitzClemen is a Wikipedia Strategist at Beutler Ink. Joe joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Creating a Wikipedia Page for Your Brand.Wikipedia is an encyclopaedia. When used by marketers (SEOs), there is a tendency to attempt to use it as a marketing platform - a big no-no in the Wikipedia community.Creating a Wikipedia page for your brand is not impossible. However, you need to understand what the community is looking for, as well as the correct, acceptabl...

Matthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today.Google's web index is powerful. Google's web index is humongous. Google's web index is out of date.It's based on an information-seeking system. The web is crawled, for information to be sought-after. Compare this to Google Business Profile, which has an inbui...

Alan Morrison is a Freelance Advisor, Writer, Speaker and Podcaster. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the role of knowledge graphs for FAIR DTs.Organising the world's information is FAIR. It requires a Digital Twin (DT) of the real world. An SEO could consider a DT an entity.If entities are essentially people, places and things, and the latter two were the starting points of the world's information being transposed into digital, one could suggest that people...

Thomas Mitrevski is the Senior Consultant at Enterprise Knowledge. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about the influence tech giants have on search.Tech giants have big bets on their search systems. They all build their knowledge graphs to meet and exceed the expectations of their users.The knowledge tech giants have generates the wisdom they require to serve their users with the knowledge they seek when they search. Users expect tech giants to have this w...

Veronika Heimsbakk is the Knowledge Graph Lead at Capgemini. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the Core Concepts of Knowledge Graphs.Interest in Knowledge Graphs is getting stronger. This is bound to increase as AI develops outside of marketing and into everyday life.Familiarity with KGs are going to be akin to familiarity with AI. As KGs are a key technology for AI, every business, every marketer, every person online, will want to have awareness of what mak...

Bryan Eisenberg is a Speaker, Author, Online Marketing Pioneer. He joins me on this episode of Talks with SEOs (#TwSEOs).The ranking signals Google considers are well publicised. These tend to be online signals.Google's goals are to replicate what's happening in the real world. If this is the case, they couldn't just rely on online signals. They have to consider real-world, offline, data into their algorithms, or alongside their algorithm - or perhaps, as a separate set of algorithms.Looking ...