Democratizing SEO Podcast

Mike Taylor is a Prompt Engineer, Educator, CEO and Co-Founder of Vexpower. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the evolving landscape of search.

Is it worth ranking things anymore? For users to decide on the best ones? This means spending more time doing research before arriving at wisdom. Social media platforms don't focus on rankings. Chatbots don't focus on rankings. Why should search engines?

Is it worth ranking results anymore?

The expectations of search results have changed. They've changed to users expecting answers to their queries, not results.

The use cases of search have fuelled this change. Someone searching for something whilst driving isn't really interested in scrolling through a list of sites to find the answer to their question. They want the answer. They expect the answer.

AI chatbots provide answers. These platforms seem to be growing in popularity and are further fuelling the expectations that users have of search platforms.

The way users search is also changing. Prompting for answers (not results) is becoming the norm. If one isn't satisfied with the answer they seek, they optimise their prompts and/or use a different platform. The collective intelligence of searchers has grown. So why should search platforms rank results rather than provide a satisfactory answer? THE satisfactory answer?

Mike Taylor and I discuss on this episode of Talks with SEOs (#TwSEOs).

Mike's websites and socials:
https://brightpool.dev/
https://vexpower.com/
https://twitter.com/hammer_mt
https://www.linkedin.com/in/mjt145/

Watch the video conversation with Mike on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Cameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering.

A knowledge graph helps with the organisation of data, making it simpler and easier to access its information. When an Engineer builds a Knowledge Graph, what metrics do they consider?

This question intrigued me and led me to invite Cameron on the podcast to discuss.

In our conversation, Cameron and I talk about the evolution of search - from mere result lists to delivering precise answers at lightning speed.

As search continues to evolve, businesses must stay agile and adapt to changing user behaviours. There is a personalised nature of search experiences, which is fuelling searchers to use social media platforms for discoverability. Search visibility is going to further expand. So what metrics should businesses be considering to determine how much search visibility they have gained because of their inclusion in knowledge graphs?

Cameron Gibbs, Knowledge Graph Engineer, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Cameron on LinkedIn.

Watch the video conversation with Cameron on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Paulo Andraus is a Lead Tech SEO Manager with over 15 years experience. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss How SEOs Can Better Work with Google Search.

Paulo and I discuss the evolving landscape of SEO and its relationship with Google. A common mistake some SEOs make is trying to manipulate Google. This is often due to the pressure of attaining quick results.

In SEO, there's a necessity to have a marketing mindset, putting business goals ahead of SEO best practices.

Paulo and I delve into the evolving nature of SEO, the importance of staying adaptable, and prioritizing user experience and ethical practices.

Check out Paulo on his website.

Watch the video conversation with Paulo on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Delve into the realm of knowledge graphs, reasoning, and semantic search with a Knowledge Graph Engineer, Valerio Cocchi.

We explore the intricacies of semantic search and the hurdles in implementing it effectively. Machines have impressive data processing capabilities. However, there is still the need to integrate reasoning with probabilistic approaches for more nuanced understanding.

We also discuss how semantic search has the potential to revolutionize information retrieval by boosting productivity, but we note the necessity for user-friendly tools to drive widespread adoption.

Valerio Cocchi, Senior Knowledge Engineer at Oxford Semantic Technologies, joins me on this episode of Talks with SEOs (#TwSEOs).

Check out Valerio on LinkedIn and his website, RDFOX.com.

Watch the video conversation with Valerio on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Robin FitzClemen is a Wikipedia Strategist at Beutler Ink. Joe joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Creating a Wikipedia Page for Your Brand.

Wikipedia is an encyclopaedia. When used by marketers (SEOs), there is a tendency to attempt to use it as a marketing platform - a big no-no in the Wikipedia community.

Creating a Wikipedia page for your brand is not impossible. However, you need to understand what the community is looking for, as well as the correct, acceptable way of having an entry accepted.

Robin FitzClemen, Wikipedia Strategist at Beutler Ink, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Robin on LinkedIn and BeutlerInk.com.

Watch the video conversation with Robin on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Matthias Sesboüé is a 3rd year PhD Student who's designing a Knowledge Graph based search engine for traceparts.com. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss what it'll look like to design a search engine today.

Google's web index is powerful. Google's web index is humongous. Google's web index is out of date.

It's based on an information-seeking system. The web is crawled, for information to be sought-after. Compare this to Google Business Profile, which has an inbuilt information retrieval system, where businesses provide their information.

Social Media platforms also have an inbuilt information retrieval system. Users willingly provide their details, which can be, and is, searched for. One could say these platforms have a more up-to-date search engine, albeit, less extensive than Google's.

If Big Tech are to stay the most relevant to their users, they must have new ways of thinking in place. They must have the newest, brightest minds, researching and utilising new technologies to make search a better product. This is why they have a strong academia presence.

If one were to design a search engine today, what new technologies would it use? Are these technologies what established search engines are incorporating into their products? Matthias Sesboüé, a 3rd year PhD Student, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Matthias on LinkedIn.

Watch the video conversation with Matthias on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Alan Morrison is a Freelance Advisor, Writer, Speaker and Podcaster. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the role of knowledge graphs for FAIR DTs.

Organising the world's information is FAIR. It requires a Digital Twin (DT) of the real world. An SEO could consider a DT an entity.

If entities are essentially people, places and things, and the latter two were the starting points of the world's information being transposed into digital, one could suggest that people are the latest phase in the quest to organise the world's information, having information as a FAIR DT.

If search is the delivery product for a FAIR DT, what role does a knowledge graph play in organising the world's information?

Alan Morrison, Freelance Advisor, Writer, focused on knowledge graphs, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Alan on LinkedIn.

Watch the video conversation with Alan on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Thomas Mitrevski is the Senior Consultant at Enterprise Knowledge. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about the influence tech giants have on search.

Tech giants have big bets on their search systems. They all build their knowledge graphs to meet and exceed the expectations of their users.

The knowledge tech giants have generates the wisdom they require to serve their users with the knowledge they seek when they search. Users expect tech giants to have this wisdom and to be able to deliver them knowledge.

To deliver knowledge, wisdom is required in two folds: knowing users; knowing entities. How is this achieved, maintained and continually updated?

Thomas Mitrevski, Senior Consultant at Enterprise Knowledge, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Thomas and the work he does at EnterpriseKnowledge.com.

Watch the video conversation with Thomas on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Veronika Heimsbakk is the Knowledge Graph Lead at Capgemini. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the Core Concepts of Knowledge Graphs.

Interest in Knowledge Graphs is getting stronger. This is bound to increase as AI develops outside of marketing and into everyday life.

Familiarity with KGs are going to be akin to familiarity with AI. As KGs are a key technology for AI, every business, every marketer, every person online, will want to have awareness of what makes Knowledge Graphs different from databases or data sets.

Simplifying the technical details, what are the core concepts of knowledge graphs every business, every marketer, every person online, should know? Veronika Heimsbakk, a Knowledge Graph professional, joins me on this episode of Talks with SEOs (#TwSEOs).

Check out Veronika on LinkedIn and Twitter.

Watch the video conversation with Veronika on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Bryan Eisenberg is a Speaker, Author, Online Marketing Pioneer. He joins me on this episode of Talks with SEOs (#TwSEOs).

The ranking signals Google considers are well publicised. These tend to be online signals.

Google's goals are to replicate what's happening in the real world. If this is the case, they couldn't just rely on online signals. They have to consider real-world, offline, data into their algorithms, or alongside their algorithm - or perhaps, as a separate set of algorithms.

Looking beyond the online signals we're familiar with, what are the offline signals we should take into account to ensure we're on-side with Google's goals? Bryan Eisenberg, Speaker, Author, Online Marketing Pioneer, joins me on this episode of Talks with SEOs (#TwSEOs).

Check out Bryan on LinkedIn and at DataTurk.ai.

Watch the video conversation with Bryan on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.