Democratizing SEO Podcast

Matt Hunt is a Freelance SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the pain-points SEOs have to navigate when they're client-side.

Client-side SEO is very different to agency-side SEO. Client-side, you're marketing for the business, with SEO. Agency-side, you're selling SEO - either as a service, a product, or both!

If you've carried out SEO at both sides, you're aware there are differences between the two. The buy-in is different. The management is different. The implementation is different.

Matt Hunt joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss navigating the pain points when you're SEOing, client-side.

Check out Matt on LinkedIn.

Watch the video conversation with Matt on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Gus Pelogia is the SEO Product Manager at Indeed. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the reality of marketing with SEO.

How valuable is an SEO strategy when it will not be executed?

The end-goal of SEO isn't to do 'good SEO'. It's to improve a business's website so it generates revenue. An SEO strategy, beautified with slides, doesn't drive this goal forward if it will not be realised by the business.

Why should non-SEOs at a business give a damn about SEO when they are not SEOs? This is a complex question to solve because 'non-SEOs' - those that have the ability to impact the business's website's organic performance - are literally every single person that has a touch-point with the website.

The reality of marketing with the SEO channel is you MUST improve the internal operations - with a discipline that is still foreign to non-practitioners. And as improvement has no end, this internal goal is forever. Gus Pelogia, a client-side SEO, and I, discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Gus on YouTube.

Gus's contact details:
https://www.linkedin.com/in/gpelogia/
https://twitter.com/pelogia
https://www.guspelogia.com/

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Chris Spann is the Senior Technical SEO at Lumar (formerly Deepcrawl). He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss communicating technical challenges to business leadership.

SEOs have a habit of 'speaking SEO' to business leadership. The result of this is an unwillingness, from business leaders, to be familiar with the channel. You can sympathise, can't you...?

Why spend precious time learning to comprehend something that's seemingly so minute to the business, especially when there are other options (channels) - that are easier to grasp?

If the option is to make a decision with the familiar, or to make one with the unfamiliar, surely the route via the known, known is better than the unknown? Yet, to key decision-makers, we often speak in SEO terms and expect them to be onside with the unfamiliar - regardless of the frustrations they experience.

Surely, there's a better way. Surely, we can minimise (or remove) the frustrations? Surely, when it comes to communicating with key decision-makers, there's an alternative to 'speaking SEO'. On this episode of Talks with SEOs (#TwSEOs), Chris Spann and I discuss some of the more effective ways of communicating technical challenges to business leaders.

Chris's contacts:
LI: https://www.linkedin.com/in/chrisspann/
T:  https://twitter.com/503blazeit
W: https://www.chris-spann.co.uk/

Watch the video conversation with Chris on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

David Iwanow is an SEO professional of 17+ years. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the value of rankings.

Over the years, we've seen major changes in rankings. Universal results, Position-0, Knowledge Panels, all changed the way rankings are valued.

Some SEOs stick with valuing each ranking position, focusing on 1-3. Some consider zones, instead. Others only use GSC for 'true' CTRs.

There's no denying SGE will impact rankings once more. If the SERP changes we're going to see will be the biggest in the history of search, rankings - and the way they're valued - will be revolutionised.

What changes should we be preparing to make on our rankings reports? Will there be a 'top spot' in the SERPs when Google releases SGE? How will ranking tools adapt to these upcoming SERP changes? David Iwanow and I discuss on this episode of Talks with SEOs (#TwSEOs).

Check out David on Twitter.

Watch the video conversation with David on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Emily Wassell is the Head of SEO at tmwi. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss growing your brand's organic search demand.

Organic Search is acquisition-based. However, it doesn't have to be used only as a reactive channel.

The better you have SEO integrated with other areas of your business, the more you'll be able to influence your target audience to search for your brand, through your various marketing activities. You can grow the search demand of your brand - the way you want it searched for.

You're already marketing your brand. To increase the search for it, you simply need an adjustment to have search better synergized with traditional marketing activities.

You want to grow the demand of your brand? Have 'search' in mind for everything relating to brand marketing. Emily Wassell, Head of SEO at tmwi, and I, discuss further on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Emily on YouTube.

Check out Emily on LinkedIn and tmwi.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Matt Jones is a Freelance Technical SEO Consultant. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss his new venture into freelancing.

As an SEO who's worked both client-and-agency-side, Matt recently decided to be a freelance SEO. We talk about why he made this decision, the different 'hats' he now wears as someone who owns and runs his own business.

Watch the video conversation with Matt on YouTube.

Matt on LinkedIn. Matt on Twitter.
Matt's online community for SEO freelancers, Freelancing Friends.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Sophie Brannon is the Director of SEO at RushOrderTees. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss an SEO's influence, in-house.

It takes more than SEOs to make SEO a success. When you're an in-house SEO, you get to see, first-hand, why this is a true statement.

Along with consulting business leadership to help them make decisions that will affect SEO performance, you're also galvanising heads of departments to have them 'on-side' with SEO. Operationally, you're also influencing individuals to give a damn about SEO when they don't give a damn about SEO.

On this episode of Talks with SEOs (#TwSEOs), Sophie Brannon shares her experience of what it's like being an SEO, in-house.

Watch the video conversation with Sophie on YouTube.

Sophie on LinkedIn. Sophie on Twitter.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Jane Hunt is the Founder & CEO of JBH, a Digital PR and SEO agency for consumer brands. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what influences journalists to cover a story.

Journalists are interested in stories. Brands, SEOs and PRs are interested in pitching stories as part of their marketing campaigns.

There is never a guarantee a story will take off, let alone be picked up by Journalists. Yet some do. Yet sone are.

If the million dollar question is "why do some stories get picked up and others don't?", the billion dollar question is "what can brands, SEOs and PRs do to influence Journalists to cover a story?" Heck, what can they do to get a response from Journalists in the first place? Jane Hunt and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Jane on YouTube.

Check out Jane on LinkedIn and on JBH.co.uk.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Neha Khanna is a Technical Product Manager at Wayfair. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the ways Google generative AI might impact product pages.

Generative AI is set to be a new reality in search. Organic rankings may be all universal. The way natural visibility is attained may change. Organic traffic to e-commerce sites may change. What improvements would SEOs have to make on, to, or for, product pages in order to maintain and grow their organic visibility? Neha Khanna and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Neha on YouTube.

Check out Neha on LinkedIn.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Sara Moccand-Sayegh is an SEO Specialist at Liip. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Google's search and answer engines.

As SEOs, we've seen rapid changes in search in the first half of 2023. We've seen a glimpse of Google's search and answer engines. When these engines are fully released, globally, we can expect the biggest disruption in search - ever.

What role does each one play? Which is the more important? How do SEOs maintain and grow traffic received from each type of engine? Sara Moccand-Sayegh and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Sara on YouTube.

Check out Sara on LinkedIn. Check out SEOnerdSwitzerland on Twitter.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.