Democratizing SEO Podcast

Jon Birchall is Director of Editorial Strategy at LADbible Group. He joins me on this episode of Talks with SEOs (#TwSEOs) to have a conversation about The Church, The State and The North Star.

The commercial and content arms of media businesses can, should, must evolve into a more collaborative journey.

The church-and-state relationship between the commercial and content arms at organisations requires one north star, the same north star. From senior leadership to the teenage disruptor, everybody in the organisation has a part to play for a prosperous journey.

What is this north star? Is it discovered by church, the state, or both? What is the driving force behind the leap of faith both church and state must make? Jon Birchall and I discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Jon on LinkedIn.

Watch the video conversation with Jon on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Pedro Dias is an SEO Consultant, ex-Googler and Founder of Visively. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Search Engines of Tomorrow.

The one thing search engines, social media platforms and AI chatbots have in common is the user. They acquire the same users. They share the same users. They serve the same users.

Their algorithms, as such, are engineered to cater to the same users.

Search engines, social media platforms, AI-bots, are influenced by each other to meet, exceed and anticipate the expectations of the same user-base.

As marketers, as businesses, our audience are a subset of the users of these platforms. They all have a search-and-deliver function for their users, which is core to their business.

Gathering insights into the influential changes these platforms are making (for their users) will shed light into the way we attract an audience from (and on) these platforms.

What will the search engine of tomorrow look like? Pedro Dias, an SEO Consultant, ex-Googler, who's worked closely with Engineering, UX and related teams, joins me on this episode of Talks with SEOs (#TwSEOs).

Check out Pedro on LinkedIn and Visively.

Watch the video conversation with Pedro on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Vaishali Raghvani is an Associate Knowledge Engineer at Beamery. She joins me to share some insights into Knowledge Graphs.

From Google to TikTok, all platforms with a user-base have some sort of knowledge graph technology in place.

If big tech brands all seek to acquire, serve and keep their users, and they have big bets on knowledge graphs, there must be a massive benefit to (or is it for...) their users. What are these benefits? Why such big bets on knowledge graphs? What should users of big tech companies know about knowledge graphs?

Vaishali Raghvani, a Knowledge Graph expert, joins me on this episode of Talks with SEOs (#TwSEOs) where she gives an overview of knowledge graphs and why they are important to big brands and their users.

Check out Vaishali on LinkedIn.

Watch the video conversation with Vaishali on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Ravi Bajracharya is a Knowledge Graph Engineer at Datum.bio. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss why businesses build their knowledge graphs.

In a world where users spend more time searching on the websites of brands they love, the need to satisfy their queries becomes a high priority for businesses.

Internal search on websites is still in its infancy. This, however, is certain to change. It is only a matter of time.

So, how can queries be satisfied? With the use and development of knowledge graphs.

Understanding how your website satisfies internal queries will shed a light on how Google is seeking to do so with their knowledge base, for their users - who are, in-part, the audience you seek.

Why are businesses building their knowledge graphs? Is having one essential or a nice-to-have? At what point does a business need a knowledge graph? Ravi Bajracharya, a Knowledge Graph Engineer at Datum.bio, joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why businesses build their knowledge graphs.

Check out Ravi on LinkedIn and his website, Datum.bio.

Watch the video conversation with Ravi on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Deevo Tindall is the CEO (Chief Experience Officer) at Fusion Creative Branding. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss branding and search.

Why does Google favour popular brands in their organic search results? Perhaps they consider the emotional connection brands have with their customers. Perhaps they understand the storytelling brand focus on to connect with their audience. Perhaps SEOs can learn a thing or two from the experts behind the brands. Brand Specialists, perhaps, may have a unique way of understanding organic search to the way SEOs do.

What do brands get wrong when they optimise to be found in search? How many times does a person have to see a brand before they become familiar with it? What is the one thing SEOs should know to improve a brand's digital presence? Deevo Tindall, CEO (Chief Experience Officer) at Fusion Creative Branding, joins me on this episode of Talks with SEOs (#TwSEOs).

Check out Deevo on LinkedIn and at Fusion Creative Branding.

Watch the video conversation with Deevo on YouTube.

Fusion Creative is hosting a workshop titled "Branding and Marketing Blueprint Workshop” on January 9, 2024.

This workshop is crafted to help businesses and individuals amplify their brand's voice and maximize their marketing impact in today's dynamic digital landscape. They'll be diving into strategies that blend creativity with practical, actionable marketing insights.

If you are looking to elevate your branding and marketing strategies to the next level, this workshop is an ideal opportunity.

Register for this workshop. Use the code "PODCAST" for a 10% discount on the event.
https://fusion.myflodesk.com/fusioncreativebrandingbrandmessaging

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Dave Schneider is the CEO at Shortlist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what growing brands should know about link building.

When growing brands are seeking to take control of their link building, what are the fundamental things they should consider to be successful at this endeavour?

What information should SEOs be providing growing brands so they better understand the reality of link building?

Dave Schneider, CEO at Shortlist, a full-service Digital Marketing agency that specialises in link building, and I, discuss on this episode of Talks with SEOs (#TwSEOs).

Check out Dave on LinkedIn and his website, Shortlist.

Watch the video conversation with Dave on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Celeste Gonzalez is an SEO Strategist at RicketyRoo. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss why she chose SEO as her digital marketing channel.

Why do you do SEO? For some, SEO is simply a job they do - and this is perfectly fine.

For many SEOs, there is a deeper drive to why they do SEO, why they chose it as a profession.

Celeste created a blog and taught herself the ins and outs of SEO, Content Marketing, Social Media. She could have ventured into any digital marketing profession. Yet she chose SEO. Why SEO? She joins me on this episode of Talks with SEOs (#TwSEOs) to explore this question.

Celeste on LinkedIn and Twitter.

Watch the video conversation with Celeste on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Kaspar Szymanski is an SEO Consultant and Co-Founder of SearchBrothers, as well as an ex-Googler. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss search quality.

When it comes to search results, users expect relevance and accuracy. They want the search engine to understand their query and provide them with the most relevant and accurate information.

In addition to speed, relevance, and accuracy, users also value a clean and user-friendly interface.

For Google to meet user expectations, they must continuously evolve to better understand user intent and deliver high-quality results.

If a brand is meeting users' expectations, is it reasonable to say Google will organically recommend it to its users? Prominently? Consistently? Who better to discuss these questions with than an ex-Googler, search specialist? Kaspar Szymanski and I discuss on this episode of Talks with SEOs (#TwSEOs).

Find Kaspar on LinkedIn, Twitter/X and SearchBrothers.com:
https://ie.linkedin.com/in/kasparszymanski
https://twitter.com/kas_tweets
https://www.searchbrothers.com/

Watch the video conversation with Kaspar on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Kerstin Reichert is the Head of Marketing at SeedLegals. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss scaling up SEO in the legal space.

It takes more than SEOs to make SEO a success. Client-side SEOs know this very well, indeed. Client-side SEOs in the legal and finance space possibly know this the best. Why? Because carrying out SEO in these industries requires cooperation from in-house expertise.

If content is (still) king and SEOs in the legal space know SEO and not legalise, they must rely on the expertise of Legal professionals to create the content that would be king. Consistently. This, surely, requires more than a one-off collaboration between SEO and Legal.

This, surely, requires the business's 'ways of working' to consider SEO. This, surely, requires the business to realise, at a cultural level, that it takes more than SEOs to make SEO a success. This, in the Legal space...?

On this episode of Talks with SEOs (#TwSEOs), Kerstin Reichert, Head of Marketing at SeedLegals, and I, discuss what it's like scaling up SEO in the Legal space.

Check out Kerstin on LinkedIn.

Watch the video conversation with Kerstin on YouTube.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Barry Adams is an independent SEO Consultant for news publishers. He is the Founder of Polemic Digital, a specialist SEO consultancy for news publishers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss keyword research for news publishers.

News publishing is fast-paced. It's an industry where content optimisation needs to be perfect before publication. You don't get a second chance to optimise a piece of content, post-launch.

To maximise on your traffic potential, content optimisation requires alignment with the various teams, pre-launch. There are no do-overs if you miss the current news cycle. You simply need better preparation for the next one.

How do SEOs contend with this preparation when it comes to keyword research? How far ahead does an SEO need to make adequate preparations? Is it even worth doing keyword research - in the traditional sense...? Barry Adams and I discuss on episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Barry on YouTube.

Barry's websites and LinkedIn:
https://www.linkedin.com/in/barryadams/
https://www.seoforgooglenews.com/
https://www.polemicdigital.com/

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.