Democratizing SEO Podcast

Hannah Smith is a Creative Content Consultant and Director at Worderist. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the common misconceptions about Digital PR performance.

Marketers really should avoid setting goals like: Every Digital PR piece should generate a minimum of 10 pieces of linked coverage.

There are widespread misconceptions about how individual Digital PR pieces actually perform, which has led to unrealistic goals like the one above being set. In order to try to correct this, Hannah Smith has collated data from a range of agencies and inhouse teams in order to provide more realistic benchmarks.

Hannah and I will discuss how we got here; her learnings from the study; the pros and cons of "Hero" (or asset-led Digital PR) versus "Reactive" Digital PR; and what more realistic Digital PR goals might look like in this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Hannah on YouTube.

Check out Hannah on LinkedIn. Her Digital PR research study mentioned during the conversation can be found on her website, Worderist.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Himani Kankaria is an SEO Content Strategist and Founder of Missive Digital. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss where organic content is headed with the release of BARD and SGE.

With the widespread release of BARD and SGE, there are many possibilities of where organic content and search is headed.

If Google is using BARD to serve content to their users, do they still require Content Creators? How about Publishers? What is an SEO Content Strategist anticipating with the widespread release of BARD and SGE? Himani Kankaria, Founder of Missive Digital, and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Himani on YouTube.

Check out Himani on LinkedIn and at Missive Digital:
https://www.linkedin.com/in/himanikankaria/
https://missivedigital.com/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Helen Pollitt is the Head of SEO at Car & Classic, a Public Speaker and SEO Trainer. She joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Why SEO Education for Stakeholders is a MUST'.

It takes more than SEOs to make SEO a success. An essential, yet often sidelined aspect of SEO, is the education of the discipline to the various stakeholders that can impact the internal operations of the channel.

Your success in organic search is determined by stakeholders' education in SEO. On this episode of Talks with SEOs (#TwSEOs), Helen Pollitt and I discuss why SEO education for stakeholders is a MUST for your organic success.

Helen's socials and website:
https://twitter.com/HelenPollitt1
https://www.linkedin.com/in/helen-p-b19500163/
https://helenpollitt.com/

Watch the video conversation with Helen on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Gareth Hoyle is the Managing Director at Marketing Signals. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss communicating SEO's value to the C-suite.

When SEO is generating revenue for a business, it is a channel worth investing in. If the channel is not performing, why continue to invest in it...?

Here's the thing: 'performing' means different things to the C-suite and the SEO.

Transposing internal metrics to the ultimate KPI of revenue is a skill SEOs need to lead members of the C-suite on the business's SEO journey. Gareth Hoyle and I talk about communicating SEO's value to the C-suite on this episode of Talks with SEOs (#TwSEOs).

Gareth's LinkedIn and website:
https://www.linkedin.com/in/garethhoyle/
https://marketingsignals.com/

Communication resource Gareth mentioned on the episode:
https://www.confidencelive.com/

Watch the video conversation with Gareth on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Prodigi is a digital talent recruitment solution that specialises in building remote teams for businesses.

David Wain-Heapy and Bachir Smahi (Co-founders and Directors) join me to talk about recruiting SEO talent.

SEO gives me a headache. I know I need an SEO but I don't know much about the channel to make a hire. The right hire.

An agency is not an option. My hire, preferably, should be a permanent, full time staff. A contractor, however, can be considered.

Where do I start with my hire? How do I vet candidates when I don't know SEO, myself? What do I need to know to hire an SEO professional? David Wain-Heapy and Bachir Smahi from Prodigi and I discuss on this episode of Talks with SEOs (#TwSEOs).

Hire the world’s best digital talent with Prodigi.

Watch the video conversation with David Wain-Heapy and Bachir Smahi from Prodigi on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Steve Paine is the Marketing Manager at SISTRIX. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss how generative AI in search could impact organic performance.

At Google I/O, generative AI in search was presented to the world. Generative AI pushes organic results further down the page. Much further down.

With AI in search, where does this leave organic search results? Steve Paine and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Steve on YouTube.

You can find Steve on the SISTRIX website where he actively blogs about SEO and data analysis.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Rose O'Sullivan is the SEO Editor at The Sun. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the topic of AI in Search.

Search disrupted the media vertical. With the emergence of Search Generative Experience, AI in search is sure to disrupt the Media space, once again.

How is the Media vertical likely to evolve in the very near future? What impact will AI have on SEOs beginning their careers? Rose O'Sullivan and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Rose on YouTube.

Rose on LinkedIn:
https://www.linkedin.com/in/rose-o-sullivan-6aa3021b2/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Gerry White is an SEO and Growth Marketer. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the topic of 'What's Your 'Ways of Working' with SEO?'.

Let me share with you an under-spoken truth about SEO - the more you improve your 'ways of working' with the channel, the more successful you will be in the SERPs. Why? Simply put, it takes more than SEOs to make SEO a success.

It's not enough for business leaders to buy-into SEO. Your entire business needs to be on-side with SEO. Every team, department, individual. The way SEO functions internally requires proactive support.

What simple change should you make with SEO to improve your ways of working? Gerry White and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Gerry on YouTube.

Gerry on Twitter:
https://twitter.com/dergal

Gerry on LinkedIn:
https://www.linkedin.com/in/dergal/

Riverside.FM:
https://riverside.fm/

Take It Offline Conference:
https://www.takeitoffline.co.uk/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Ash Nallawalla is an Enterprise Senior SEO Specialist. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss the topic of 'Why Do You Deserve Organic Traffic From Google?'.

The organic channel is so powerful, you receive traffic from it even BEFORE you actively begin to EARN your traffic.

Have you ever pondered if you're deserving of the natural traffic you receive from Google?

As businesses, we almost expect to receive sessions from Google as though we're entitled to them. The cold, hard truth is our users are Google's users. If we want to be recommended by Google (to their audience), we must be deserving of their recommendations. We must earn their trust. We must earn their confidence. Yet, some businesses do not have SEO as an active channel.

When you are not deserving of Google's users, why should they continue to recommend you, and recommend you so highly? This is the topic Ash Nallawalla and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Ash on YouTube.

Ash's websites:
https://accidentalseomanager.com/
https://www.netmagellan.com/

Ash on LinkedIn:
https://www.linkedin.com/in/ashnallawalla/

Talks with SEOs (#TwSEOs) - The Series:
https://www.democratizingseo.com/talks-with-seos/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Marco Giordano is an SEO Specialist who joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'What's Your SEO Process Using Data?'.

Data is a huge area for SEO. It's so huge, some SEOs consider it to be a pillar in itself. Indeed, data is a solution for making the 'right' SEO decisions. But where should this solution fit within the SEO process?

Brands find the 'ways of working with SEO' a challenge. Surely, adding data into the mix only complicates this challenge. Where should SEO data sit? Who is responsible for it? If SEOs, doesn't this mean SEOs are 'marking their own homework'?

How should a brand incorporate the use of data into their SEO process to make decisions for the business? Marco Giordano and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Marco on YouTube.

Marco on Twitter: https://twitter.com/GiordMarco96
Marco on LinkedIn: https://www.linkedin.com/in/marco-giordano96/
Marco's website: https://seotistics.com/

Talks with SEOs (#TwSEOs) - The Series:
https://www.democratizingseo.com/talks-with-seos/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.