Democratizing SEO Podcast

Aatif Mohd is an SEO Consultant who joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Is SGE a Win for Businesses?'.

At Google I/O, SGE (Search Generative Experience) was unveiled to the world. AI in search is a new reality. It promises to fulfil users' experience whenever they use Google search. But is this a benefit to businesses?

On the face of it, SGE seems to service users without the need of clicking onto a website. Search, the product, the platform, seems to be catering to its users without the need of looking elsewhere. (BTW, on Google's demo video, did you notice it pushes organic results further down the page?)

How is SGE beneficial to SEO performance? How does it increase organic demand? How is SGE a win for businesses? Aatif and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Aatif on YouTube.

Aatif's website: https://aatifmohd.typedream.app/
Aatif on LinkedIn: https://www.linkedin.com/in/aatifmohd/
Power Hour Advising Call with Aatif: https://tidycal.com/aatifmohd/power-hour-advising-call

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Myriam Jessier is an SEO Consultant & Corporate Trainer. She joins me on this episode of Talks with SEOs (#TwSEOs) to talk about SEO Processes.

Achieving and maintaining success in SEO is highly influenced by your optimisation process. The channel cannot, must not, function in a silo.

More importantly, it must not be secluded from SMART operations within your business. Why, you may ask? Well, because SEO requires more than SEOs to be a success. It takes commitment. It takes management. It takes having a process in place to realise channel growth. Business growth! So, what is your SEO process? Myriam and I discuss SEO processes on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Myriam on YouTube.

Myriam on LinkedIn:
https://www.linkedin.com/in/myriamjessier/

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Luke Taylor is an SEO Consultant with over a decade's experience in the Gaming vertical. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Doing SEO in the Gaming Vertical'.

The 'best practices' in SEO is led by one's vertical. Whilst an SEO can create an SEO strategy based on the best practices coming from the SEO industry, the reality is that the SEO one carries out is determined by the vertical they are in.

Does Google's algorithms affect websites based on the vertical they are in? And if so, does this mean the SEO carried out by SEOs is determined by their vertical? Luke Taylor and I discuss on this episode of Talks with SEOs (#TwSEOs).

Luke on Twitter:
https://twitter.com/ltaylorSEO

Luke on LinkedIn:
https://www.linkedin.com/in/luketayloruk/

Watch the video conversation with Luke on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Kyle Roof is the Lead SEO at High Voltage. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss 'Common SEO Challenges Your Business Will Face'.

Your website is your business's most valuable asset. SEO is an essential channel used to nurture and grow this asset.

When you commit to SEO, you'll face challenges with it. The ability for your business to quickly learn and course-correct will determine your success with the channel.

What are common SEO challenges you and your team should be prepared to face? Kyle Roof and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Kyle on YouTube.

Kyle Roof's website: https://kyleroof.com/.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Petra Kis-Herczegh is an SEO Specialist. She joins me on this episode of Talks with SEOs (#TwSEOs) for the topic: 'Brands, Your SEO Requires Commitment'.

For many brands, investment in SEO is a big step. The typical investment a brand makes in SEO is made with very little care, considerations, commitment - despite agreeing to have it as an active marketing channel. Inevitably, the brand's organic performance, suffers.

When a brand invests in SEO, what plans should they have in place to garner more confidence in the channel in order to maintain and grow the channel's traffic? Petra Kis-Herczegh and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Petra on YouTube.

Petra on Twitter: https://twitter.com/chameleon_jrnl
Petra on LinkedIn: https://www.linkedin.com/in/petra-kis-herczegh/
Petra on Instagram: https://www.instagram.com/chameleon.journal/
Petra's website: https://www.chameleonjournal.com/

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Tom Quartey is the Global Technical SEO Manager at Specsavers. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss 'Why SEO is Needed for Site Migrations'.

A website's migration comes with huge risks to the site's organic performance. These risks may not be considered unless SEO is incorporated into the planning of the project - from the very beginning. Tom Quartey (Global Technical SEO Manager) shares why SEO is an essential part of a site migration project.

You can find Tom on LinkedIn.

Watch the video conversation with Tom on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Dolores McLaren is the Head of SEO at Vodafone. She joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about life as an SEO who's client-side.

Some SEO agencies are brilliant at delivering SEO recommendation - whether strategic-based or operational-based. However, client-side SEOs have the arduous task of bringing the recommendations to life. What should SEO agencies consider when they send recommendations to client-side SEOs to implement? Dolores and I discuss on this episode of Talks with SEOs (#TwSEOs).

You can find Dolores on LinkedIn.

Watch the video conversation with Dolores on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

John-Paul Drake is the Head of SEO at Love Energy Savings. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss 'SEO Upskilling of Non-SEOs'.

SEO is a wide and vast channel. It requires ongoing SEO training for SEOs. Additionally, non-SEOs also require upskilling. This isn't ideal, it's necessary. It's needed. It's required. It's required when you want to improve your SEO. It's required when you want to prevent regression in your SEO. It's required when you want to grow and maintain your online business. John-Paul Drake and I delve into this topic on this episode of Talks with SEOs (#TwSEOs).

You can find John-Paul Drake on LinkedIn.

Watch the video conversation with John-Paul on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Adam Torkildson is the Founder and President of Work Media. He joins me on this episode of Talks with SEOs (#TwSEOs) for the topic, 'Brands, You Still Need Link Building'.

At a time where some SEOs are 'seemingly' against link building, the truth of the matter is link building is still an essential part of SEO. Adam joins me to talk about why brands (and SEOs) shouldn't shy away from link acquisition. He tells me the story of founding Tork Media, why it both is and isn't a PBN, why his sites haven't been affected by Penguin, and more.

Watch the video conversation with Adam on YouTube.

You can find Adam on LinkedIn and of course, Tork Media.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Nick Samuel is the Head of Technical SEO at iProspect. He joins me on this episode of Talks with SEOs (#TwSEOs) to discuss Technical SEO Roadblocks.

Some brands have technical SEO roadblocks, which leaves them having to rely on workarounds to have their tech SEO recommendations implemented.

Why do some brands struggle with their technical SEO implementation? What are the brands who 'win at search' doing right with their tech SEO? What should you be asking your SEO agency to help you get buy-in from the business in order to remove your technical SEO roadblocks? Nick and I discuss on this episode.

Nick's website: https://nicksamuel.com/
Nick on Twitter: https://twitter.com/nm_samuel
Nick on LinkedIn: https://www.linkedin.com/in/nmsamuel

Watch the video conversation with Nick on YouTube.

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.