Democratizing SEO Podcast

Alicia Gilbert is an SEO Director at TrendyMinds. She joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about her SEO journey to date.

As a self-taught SEO, who owns and runs a niche website (Soberish), Alicia decided to pursue a full time career as an SEO professional. Alicia and I have an open discussion about her venture into SEO, her drive to make it a full time role, managing clients as well as agency leaders on all things to do with organic search.

Watch the video conversation with Alicia on YouTube.

Check out Alicia on LinkedIn and Twitter.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Jo O'Reilly is a Freelance Digital PR Specialist. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Why Publishers Should Still Give a Link.

Every website, every publisher knows what a link is these days. They know when a Digital PR person is seeking to acquire a backlink to a specific page, for specific (SEO benefit) reasons.

So why do publishers still give a link these days? What influences them to WANT to link to a specific page, as requested? What motivates a publisher to even respond to a Digital PR in the first place? Jo O'Reilly and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Jo on YouTube.

Check out Jo on LinkedIn, Twitter and Threads.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Jake Gauntley is the Senior SEO Account Director at Reprise Digital UK. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss E-E-A-T.

Marketers relate E-E-A-T to SEO. However, it isn't related to just SEO. It is no coincidence that Google added the extra 'E' as AI came into the public consciousness.

The extra 'E' should serve as a reminder that we (SEOs) optimise websites for users - real human beings who want their search satisfied with human-lived experiences.

From a certain point of view, you could say E-E-A-T acts as a guide (with reward systems behind it) for businesses to remain connected with people in a digital ecosystem that will rapidly become consumed by artificial intelligence. Jake Gauntley and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Jake on YouTube.

Check out Jake on LinkedIn.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Chris Stewart is the Head of Digital at Weightmans who has an operational background in SEO. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss how he now views SEO as a Head of Digital.

I firmly believe SEO is the core of all digital marketing channels. OK, I'm slightly biased but I believe if you have a website that seeks to acquire users (via any channel), SEO should be the core of all marketing activities.

This is my view. Austine's view. What is the view of a Head of Digital who has a background in SEO and is now responsible for multiple channels? Chris Stewart, Head of Digital, and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Chris on YouTube.

Check out Chris on LinkedIn. Check out the legal services offered at Weightmans.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Malte Landwehr is the Head of SEO at idealo. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the the types of SEO leaders.

There are 3 types of SEO leaders: Operator, Craftsperson, Visionary.

As we approach the upcoming changes in the SERPs, SEO leaders will be essential in guiding businesses into the new era of search. So, which type of SEO leader are you? Malte Landwehr and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Malte on YouTube.

Check out Malte on Twitter and LinkedIn.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Jon Earnshaw is the Chief Product Evangelist at Pi Datametrics, the search intelligence platform. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss the SERP multiverse.

The SERPs are increasingly changing. Soon, the traditional 'blue links' will be gone, AI will be widespread and users will be used to SGE - the new frontier of search.

What changes should SEO professionals be making to overcome the challenges the SERP multiverse will bring? Jon Earnshaw, Chief Product Evangelist at Pi Datametrics, and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Jon on YouTube.

Check out Jon on LinkedIn; experience the value-led insights and SEO tools from Pi Datametrics.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Gaston Riera is an in-house Senior SEO Specialist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we talk about generative AI, search and content.

If we consider content to be more than texts (i.e. imagery, videos, audio, etc), the way content is 'read' by searchbots is likely to be a new consideration for SEOs. Gaston Riera and I openly discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Gaston on YouTube.

Check out Gaston on LinkedIn.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Sophie Gibson is the Technical SEO Director at StudioHawk. She joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss generative AI's impact on technical SEO.

When generative AI in search is released globally, the visibility of websites is going to change. How is this likely to affect the way SEOs improve websites? How is technical SEO, the foundation of SEO, likely to be impacted? Sophie Gibson and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Sophie on YouTube.

Check out StudioHawk and Sophie on LinkedIn.

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Jono Alderson is a Digital Strategist and the former Head of SEO at Yoast. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss Tech SEO, AI and Search.

With CMS and related tools continually improving their technical capabilities to help users with their SEO problems, how much in-demand is technical SEO going to be in the near future? Jono Anderson and I talk about Tech SEO, AI and Search on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Jono on YouTube.

Jono on LinkedIn:
https://www.linkedin.com/in/jonoalderson/

Jono's website:
https://www.jonoalderson.com/

_________________________________________________________________
Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.

Ash Liddell is an SEO Content Strategist. He joins me on this episode of Talks with SEOs (#TwSEOs) where we discuss what TikTok has to do with SEO.

TikTok is at the centre of pop culture. As well as being the fastest growing social platform, it has already amassed its own lexicon - FilmTok, BookTok, and yes, SearchTok. Chances are your audience are on TikTok - as are your competitors.

Have you noticed the platform influences its users to search? It's a subtle CTA but they suggest search terms in every video watched. It is only a matter of time before SEOTok takes off.

Why does this matter?

It matters because TikTok is more than a Social platform. It is also a Search platform - one that's a legit threat to Google Search, perhaps...

Why should SEOs - and wider marketing teams - take TikTok, as a search engine, seriously? Ash Liddell and I discuss on this episode of Talks with SEOs (#TwSEOs).

Watch the video conversation with Ash on YouTube.

Ash on LinkedIn:
https://www.linkedin.com/in/ashley-liddell-seo/

Ash's website:
https://www.ashleyliddell.co.uk/

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Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.