Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18 months.

She shares why Timber Tech sold to align on a new direction, how the bolt‑on strategy led to buying a stair company and a prefab wall/framing company, and why “alignment” beats spreadsheets when picking acquisition targets.

You’ll hear the unsexy stuff that makes or breaks integration: a 90‑day pause to build trust, audits (HR, safety, engagement), change management as an emotional process, ERP assumptions that don’t scale, and why messaging/brand continuity can lag behind ops—without confusing customers.

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Audit your brand performance: https://www.badasserybyb.com/brand-health-audit

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04:18 Selling to Private Equity

08:09 Surprises in Due Diligence

17:28 Guiding Principles That Scale

22:37 90 Day Integration Playbook

34:17 Systems and Org Chart Lessons

41:05 Shiny Object Discipline

52:30 Conduct Versus Performance

56:12 KPIs and Development Hours

01:00:06 M&A Advice for Sellers

01:05:30 Earnouts And Deal Reality

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5 episodes to binge on:

1. ⁠⁠⁠⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith
2. ⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner
3. ⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠ with Nicole Downer
4. ⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel
5. ⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠with Amy Heidersbach & Melissa Eaton

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Reach out to guest speaker Wendy Murphy:

⁠⁠Wendy on LinkedIn⁠ | ⁠Timber Tech Group on LinkedIn | ⁠Timber Tech Truss

Follow Beatrice Gutknecht:

⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠

Produced by ⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick