Your brand is one viral moment away from disaster.

Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.

In this episode:

→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skeptics

It’s battle-tested strategies from experts who've pulled brands back from the brink.

This one is for those serious about brand resilience.

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Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠The Brand Health Audit⁠⁠⁠.

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Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠⁠⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠⁠

-03:43 Debating Bad Publicity

04:53 Types of Brand Crises

13:38 Handling Legal Battles and Public Perception

22:47 Crisis Communication Strategies

33:38 Building a Crisis Playbook

39:24 Collaborative Training with Clients

47:30 Trademarking and Brand Protection

49:29 Emerging Threats: AI and DeepFakes

54:22 Partnerships and Contracts

01:06:46 Rebuilding Trust After a Crisis

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5 episodes to binge on:

1. ⁠⁠The no bullshit strategy⁠⁠⁠ with Alex Smith
2. ⁠⁠Brand strategy in action⁠⁠⁠ with Cam Varner
3. ⁠AI, Automation and Strategy⁠ with Leland Best and Chris Troka
4. ⁠⁠Unmasking strategy⁠ with Beatrice and Elijah
5. ⁠⁠What’s your position?⁠⁠ with Beatrice and Elijah

Reach out to guest speakers:

Gordon Firemark:

Law Firm | Entertainment Law Update podcast | Legit Podcast Pro podcast | Trademark Guide for Creators | Courses and Resources | YouTube | LinkedIn

Oliver Aust:

LinkedIn | Speak Like a CEO Academy | Speak Like a CEO Podcast

Follow Beatrice Gutknecht:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Website⁠⁠⁠

Produced by ⁠⁠⁠Your Podcast Sidekick

Company cultures are broken.

And ping-pong tables are NOT the answer.

But what is?

And how much does your brand strategy play a part?

Juan Carlos Morales, a recruiting expert, Desiree Goldey, a DIB specialist, and Beatrice come together to a) answer these questions and b) fix the employee experience.

Think: Fixing employer branding, reflecting values in hiring and the employee experience, and how to sustain that experience across different regions.

This one is for you if the goal is to reduce employee turnover, fix brand culture, and, by association, nurture customers who become your promoters.

-

Find gaps in your brand health and performance in 5 minutes with ⁠⁠The Brand Health Audit⁠⁠.

-

Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠

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02:06 Employer Branding: Good vs. Bad

03:34 Authenticity in Employer Branding

08:14 Avoiding Common Pitfalls in Job Descriptions

12:16 Aligning Hiring with Company Culture

18:09 Training and Onboarding for Cultural Fit

35:36 Workplace Flexibility and Employee Retention

38:58 Onboarding for Employee Integration

51:54 Maintaining Company Culture Across Borders

5 episodes to binge on:

1. ⁠The no bullshit strategy⁠⁠ with Alex Smith
2. ⁠Brand strategy in action⁠⁠ with Cam Varner
3. AI, Automation and Strategy with Leland Best and Chris Troka
4. ⁠Unmasking strategy with Beatrice and Elijah
5. ⁠What’s your position?⁠ with Beatrice and Elijah

Reach out to guest speakers:

Desiree Goldey:

LinkedIn | Instagram | Talentless Podcast

Juan Carlos Morales:

LinkedIn

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠

Produced by ⁠⁠Your Podcast Sidekick

There’s fluff content, then there is practical business troubleshooting.

This episode is all about the latter.

The Art of Positioning, host Beatrice Gutknecht, and this week’s operations-focused guests, Brandon Gano, COO at Human Ops Technologies, and Emma Cowling, a seasoned business coach with one goal:

Challenging the commonly seen ‘fluff’ that is brand values and going into the day-to-day operations to troubleshoot where implementation has gone wrong, and how it can be done right.

And boy, do they cover a lot of ground:

• How to integrate brand values into daily business operations for consistent customer experience without overloading the team.
• Redefining and maintaining business values, especially when growth stagnates.
• How to optimize customer feedback
• Aligning team efforts with business missions, especially during mergers and acquisitions.

It’s an episode packed with practical advice for businesses looking to troubleshoot their operations for business growth.

03:01 Operationalizing Brand Values

06:29 Defining and Implementing Core Values

14:21 Leadership and Communication Pitfalls

21:17 Hiring the Right Fit

28:34 Understanding Customer Feedback and KPIs

29:20 Lean Principles in Business

35:50 Handling Difficult Customers and Budget Cuts

42:11 The Cost of Layoffs and Employee Performance

48:47 Ensuring Brand Values During Mergers and Acquisitions

52:54 Challenging Social Norms in Business

5 episodes to binge on:

1. ⁠The no bullshit strategy⁠⁠ with Alex Smith
2. ⁠Brand strategy in action⁠⁠ with Cam Varner
3. ⁠Future-proofing your brand⁠⁠ with Adriana Tica
4. ⁠Grow your business with mission and vision⁠⁠ with Michael Clift
5. ⁠What’s your position?⁠ with Elijah Drown

Reach out to guest speakers:

Emma Cowling: LinkedIn | Website | Email

Brandon Gano: LinkedIn

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠

Produced by ⁠⁠Your Podcast Sidekick

Is it time to rethink your AI approach to your brand voice?

Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions.

This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid.

This one is perfect for business owners to keep their brand relevant without losing their identity.

⁠Join the waitlist here⁠ for Beatrice’s Repositioning Masterclass to find your unique position to step away from competition and attract more of the right customers. *Limited to 10 seats.

Find gaps in your brand health and performance in 5 minutes with ⁠The Brand Health Audit⁠.

Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.

How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: ⁠https://leadfeeder.partnerlinks.io/the-art-of-positioning⁠

02:36 AI's Role in Marketing

03:22 Strategies for Training AI Tools

04:40 Challenges in Establishing Brand Voice

06:29 Optimizing AI for Consistent Brand Messaging

08:33 Future of AI and Brand Voice

12:26 Preparing for the Next Phase of AI

18:30 Automation and Content Creation

27:14 Potential Dangers of AI in Branding

30:14 AI Security Concerns

30:55 Avoiding Customer Alienation with Automation

32:34 Balancing Automation and Human Touch

34:02 Testing and Iterating AI Systems

34:49 Ensuring Effective Customer Service with AI

41:28 The Future of AI in Business

43:34 Keeping Up with AI Tools and Trends

51:34 AI and Intellectual Property Concerns

5 episodes to binge on:

1. The no bullshit strategy⁠ with Alex Smith
2. Brand strategy in action⁠ with Cam Varner
3. Future-proofing your brand⁠ with Adriana Tica
4. Grow your business with mission and vision⁠ with Michael Clift
5. What’s your position? with Elijah Drown

Reach out to guest speakers:

Leland Best:

Facebook | Best Studios | Best Live | Best AI | AIOCRM

Chris Troka:

LinkedIn | Focused Biz Website | Chris Troka.com

Follow Beatrice Gutknecht:

⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠Website⁠

Produced by ⁠Your Podcast Sidekick

We killed The Art of Branding.

It’s dead. Buried. RIP to a mostly decent name.

Is this a resurrection?

A new position?

Or did we just do a Jaguar and say duck you to everything that’s been built so far?

In this first episode of season 3, joined by podcast producer and manager Elijah Drown, Beatrice shares why the change, the evolution of the business, and rebranding.

This one is for business owners, co-founders, and heads when considering pivoting, rebranding, or refreshing your business without changing your brand identity.

Hone down your market positioning to step away from competition and attract more of the right customers with Beatrice’s upcoming Repositioning Masterclass:

Join the waitlist here.

Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.

Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal.

How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning

01:57 Killing The Art of Branding

06:24 Positioning in business

09:53 Brand health check and performance gaps

13:51 Leveraging newsletters and social media

18:05 Podcast evolution and content strategy

32:53 Going into season 3: what should we expect

33:46 Navigating brand strategy and neurodiversity

37:01 Masterclass and brand repositioning

43:30 Leverage humor and controversy

5 episodes to binge on:

1. The no bullshit strategy with Alex Smith
2. Brand strategy in action with Cam Varner
3. Future-proofing your brand with Adriana Tica
4. Grow your business with mission and vision with Michael Clift
5. Build relatability through villains and anti-heroes with Taylor Tudisco

Follow Your Podcast Sidekick founder Elijah Drown:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠Facebook⁠⁠

Follow Beatrice Gutknecht:

LinkedIn | YouTube | Instagram | Website

Produced by Your Podcast Sidekick

What if you could take your seemingly 'boring' business and shake up how it's seen, inside-out to go from plateau to pop star?

Beatrice Gutknecht (Brand Positioning Badass) is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands.

The Art of Positioning podcast teaches you how to rewire operations around new positioning.

The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests.

Rebrands, fluffy words, and pictures can take a walk.

Check your brand health today: www.badasserybyb.com/brand-health-audit

Follow Beatrice Gutknecht:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠

If you're frustrated about your marketing effectiveness, there is a strong chance your brand performance is lagging. So we've built a tool that:

• Pin points gaps in your brand performance.

• Gives tips to build a cult-like audience and customer base.

• And gives you immediate, 30, 60, and 90-day action plans and resources.

It takes 5 minutes to diagnose and is available now here.

Produced by:

⁠Your Podcast Sidekick

In celebration of a full circle, The Art of Branding podcast producer Elijah takes the reins for this episode posing question to host, Beatrice Gutknecht for a behind the scenes take on brand strategy, the evolution of the Badassery by B brand, challenges, common myths and the implementation of brand strategy.

From tackling common misconceptions to showcasing her holistic approach to sharing the conception and workings of her mascot and kangaroo sidekick, Roo. Beatrice unravels the quirks of standing out in the digital world, while emphasizing the importance of breaking societal norms and embracing one's unique voice.

Whether it's the struggle of educating people on brand strategy or the intricacies of creating a memorable brand presence, this episode is here to shake up the norms.

03:43 Implementing Brand Strategy in Business

Follow Beatrice Gutknecht:

⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠YouTube⁠⁠⁠ | ⁠⁠⁠Website⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠Join The Badass Mob (newsletter)⁠⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.

Follow Talk Podcasts with Me founder Elijah Drown:

⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠

A podcast community platform disguised as a dating app?! This episode is badass take on branding, podcasting, and going against the grain. And who better to tackle this than the founder of Matchmaker FM, Podcast.co, CuePodcasts.com and Radio.co - James Mulvany.

In this episode, James recounts his journey from a geeky DJ and web programmer to a badass entrepreneur shaking up the audio space. They discuss the importance of sound quality, the unique concepts behind his brands, and the innovative ways he built a thriving community and business without breaking the bank.

This conversation is a goldmine for aspiring podcasters and business owners looking to disrupt their industry with authenticity and creativity.

And the cherry on top?

There’s a code word hidden in the show to get 40% off your first month on MatchMaker.fm.

Let’s friggin’ go!

04:37 The Birth of Matchmaker FM

Reach out to featured guest James Mulvany:

Social Media | Podcast.co | MatchMaker.fm | Radio.co | CuePodcasts 

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠

⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.

Produced by ⁠⁠Your Podcast Sidekick

Join Beatrice with this week's guest, Chris Harris, co-founder of Impossible Machine, for an badass episode on redefining agencies.

From the pressures of profitability over revenue to navigating economic instability and recession fears, this discussion gets real about surviving and thriving in today’s business landscape.

They delve into the spirit of innovation, legacy institutions resisting change and the workarounds, and the power of grassroots movements with thoughts on brand initiatives from the likes of Hungry Jacks, Gymshark, and Liquid Death.

Ready to disrupt the norm?

01:02 Impact of COVID on Business and Culture

Reach out to featured guest Chris Harris:

Impossible Machine:

Website | X | Instagram | LinkedIn

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠

⁠⁠

Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.

Produced by ⁠⁠Your Podcast Sidekick

In this episode of The Art of Branding Podcast, host Beatrice shakes things up with a candid conversation about authentic differentiators in business. Joining her is Cameron Varner, the principal from Banbury Lane Design

They discuss the challenges and triumphs of refreshing a brand strategy after 38 years, balancing maintaining traditional roots and evolving into a modern digital presence.

The episode delves into the insights gathered from revisiting a company's core values, the hurdles of shifting focus to a primary target audience, and the importance of staying true to your brand without succumbing to fleeting trends.

This is a badass conversation that offers valuable lessons for businesses seeking to stand out.

01:21 What is the brand strategy process like?

02:35 Challenges of transitioning to online from brick and mortar

04:53 Struggles with articulating brand identity

07:56 Target audience and market evolution

10:05 Getting team buy-in and internal branding

37:38 Common industry mistakes

40:47 Conclusion and Bloopers

Reach out to featured guest Cameron Varner:

LinkedIn

Banbury Lane Design Centre:

Instagram | Website

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠ | ⁠⁠Instagram⁠⁠

⁠⁠Join The Badass Mob (newsletter)⁠⁠, where boring goes to die each Friday with actionable tips and behind the scenes.

Produced by ⁠⁠Your Podcast Sidekick