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The Crisis Management Playbook | Oliver Aust & Gordon Firemark
Your brand is one viral moment away from disaster.
Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.
In this episode:
→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skeptics
It’s battle-tested strategies from experts who've pulled brands back from the brink.
This one is for those serious about brand resilience.
-
Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
-
Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
-03:43 Debating Bad Publicity
04:53 Types of Brand Crises
13:38 Handling Legal Battles and Public Perception
22:47 Crisis Communication Strategies
33:38 Building a Crisis Playbook
39:24 Collaborative Training with Clients
47:30 Trademarking and Brand Protection
49:29 Emerging Threats: AI and DeepFakes
54:22 Partnerships and Contracts
01:06:46 Rebuilding Trust After a Crisis
-
5 episodes to binge on:
- The no bullshit strategy with Alex Smith
- Brand strategy in action with Cam Varner
- AI, Automation and Strategy with Leland Best and Chris Troka
- Unmasking strategy with Beatrice and Elijah
- What’s your position? with Beatrice and Elijah
Reach out to guest speakers:
Gordon Firemark:
Law Firm | Entertainment Law Update podcast | Legit Podcast Pro podcast | Trademark Guide for Creators | Courses and Resources | YouTube | LinkedIn
Oliver Aust:
LinkedIn | Speak Like a CEO Academy | Speak Like a CEO Podcast
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick
View all episodes
By Beatrice GutknechtYour brand is one viral moment away from disaster.
Crisis management expert Oliver Aust and legal expert Gordon Firemark know this. They've watched brands crumble overnight, and others emerge stronger.
In this episode:
→ Crisis playbook that works (not theory)→ Training your team on it→ Legal safeguards before storms hit→ PR recovery when damage control fails→ Trust rebuilding that converts skeptics
It’s battle-tested strategies from experts who've pulled brands back from the brink.
This one is for those serious about brand resilience.
-
Find gaps in your brand health and performance in 5 minutes with The Brand Health Audit.
-
Avoid wasting time reaching out to the wrong fit businesses, Dealfront lets you narrow your audience down without needing to pay for every signal. How badass are they? They’ve given The Art of Positioning listeners 10% off after your trial on this link: https://leadfeeder.partnerlinks.io/the-art-of-positioning
-03:43 Debating Bad Publicity
04:53 Types of Brand Crises
13:38 Handling Legal Battles and Public Perception
22:47 Crisis Communication Strategies
33:38 Building a Crisis Playbook
39:24 Collaborative Training with Clients
47:30 Trademarking and Brand Protection
49:29 Emerging Threats: AI and DeepFakes
54:22 Partnerships and Contracts
01:06:46 Rebuilding Trust After a Crisis
-
5 episodes to binge on:
- The no bullshit strategy with Alex Smith
- Brand strategy in action with Cam Varner
- AI, Automation and Strategy with Leland Best and Chris Troka
- Unmasking strategy with Beatrice and Elijah
- What’s your position? with Beatrice and Elijah
Reach out to guest speakers:
Gordon Firemark:
Law Firm | Entertainment Law Update podcast | Legit Podcast Pro podcast | Trademark Guide for Creators | Courses and Resources | YouTube | LinkedIn
Oliver Aust:
LinkedIn | Speak Like a CEO Academy | Speak Like a CEO Podcast
Follow Beatrice Gutknecht:
LinkedIn | YouTube | Instagram | Website
Produced by Your Podcast Sidekick