Welcome to "The Art of Branding," the branding strategy podcast for entrepreneurs and service-based businesses to shift from being "just another" in their space to the one. Each week, differentiate to dominate with your host, Beatrice Gutknecht, aka #BadasserybyB, and badass guests unleashing their expertise on being disruptors, the unconventional, the rebels, the uncommon to shake up the status quo, and stand out in your industry. Your business deserves a badass presence.

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠Instagram⁠ | ⁠Website⁠

Send boring to it's death with ⁠The Badass Mob (newsletter)⁠, each Friday get actionable insights to ensure your brand stands out.

Produced by:

This final episode of season 1 is all about flipping the script.

Expect the least expected!

There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her life and starting Badassery by B.

Let’s get deep!

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

Follow Your Podcast Sidekick founder Elijah Drown:

⁠Your Podcast Sidekick

Get access to the brand strategy guide to be unforgettable.

Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.

So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands.

We talk about why global friendly-ing your brand even matters, the challenges, considerations in symbolism and colors in adapting your brand to cultures and religions, storytelling across borders, and other considerations.

We’re opening a can of worms, pushing on the expectations, mindsets, and the way of living in Western countries versus Eastern.

Ready to shake things up? Let's freaking go!

Reach out to featured guest Taylor Tudisco:

Website | Branded by Bravi Podcast - Spotify and Apple | Instagram | LinkedIn

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

Access the brand strategy guide.

Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.

Produced by:

⁠Your Podcast Sidekick⁠

Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence.

Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand, and how you can transform your image through your brand. Let’s go!

Reach out to featured guest Hayley Westoby:

Instagram | TikTok | LinkedIn

Gambit Collective:

Instagram | TikTok | LinkedIn

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites.

Join the Brand Badassery Mob (Newsletter): Where boring brands go to die.

Produced by:

⁠⁠Your Podcast Sidekick⁠⁠

This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand.

Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podcast, and how to future-proof your podcast.

There’s behind-the-scenes for making The Art of Branding podcast and so much value. What’re you waiting for? Let’s go!

Reach out to featured guest Elijah Drown:

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites.

Join the Bad Badassery Mob (newsletter) - where boring goes to die.

Produced by:

⁠⁠⁠Your Podcast Sidekick⁠⁠

Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes!

So, whatcha waiting for?

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites.

Join the Brand Badassery Mob (newsletter) - where boring goes to die.

Produced by:

⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoid, and tips on formatting your designs for a killer landing.

Let's go!!

Reach out to featured guest Jane Kisnica:

LinkedIn | Website | Instagram

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites and access to the Brand Badassery Mob.

Produced by:

⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

In this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passions into your brand, forming deeper audience connections. Uncover the power of consistency and strategic content for crafting compelling on-brand messaging.

Reach out to featured guest Jessie Van Breugel:

LinkedIn | YouTube | Website

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites.

Produced by:

⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

In this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing:

Let’s freaking go!

Reach out to featured guest Chris Tester:

Website | LinkedIn | TikTok

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites.

Produced by:

⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠

Today’s The Art of Branding episode has Beatrice sharing her experience with tips on building a brand voice, differentiating, positioning your business, and using sound to make your brand pop. She tackles:

It’s a value-packed 11 minutes, guaranteed to get you thinking!

Whatcha waiting for?

Follow Beatrice Gutknecht:

Website | LinkedIn | YouTube | Instagram

The guide to be as unforgettable as your pop-culture favorites.

Produced by:

⁠⁠⁠⁠Your Podcast Sidekick⁠⁠⁠