If you happened to catch Nir Naor’s interview with Laura Handke on our AcreForward Podcast, you knew there would be a follow-up. How could there not be? AI has revolutionized how farmers and their advisors build information and the decision-making that information drives. And Taranis is here for it, strengthening the proprietary algorithm we use to analyze the millions (and growing) of data points we gather every growing season.
At the Top Producer Summit in February, Bryan McMurtrie, Regional Sales Manager, and other Taranis employees listened in on the event’s future of farming panel:
“The panel discussion revolved around the use of AI in agriculture, and one of the big things they discussed was how the use of aerial imagery and artificial intelligence (AI) was the future of agriculture. We all wanted to raise our hands and say, “We’re here. Taranis is already doing it!” AI is a huge benefit to agriculture,” McMurtrie says.
In the latest AcreForward episode, McMurtrie outlines the deliverables of AI on the farm. From the transition from high-pressure and long hours in ag retail to a more balanced and prioritized workday to the digital insights that are helping farmers find profitability and retailers strengthen relationships… Taranis delivers.
McMurtrie shares that he’s no stranger to ag retail and that working the gamut of jobs in the industry gave him insight and appreciation for a service like Taranis. Today, he lives 50 miles northeast of St. Louis, serving the southern Illinois region and calling on the network that it has taken him a career to build.
“I started in ag retail working in operations and then worked up to an applicator, followed by precision sales and agronomy sales,” he says. “For five years before coming to Taranis, I was managing full-service agronomy retail along with a couple of elevators. I know how retail works, and bringing Taranis to this industry is personal for me.”
There aren’t many jobs—if any—in ag retail that McMurtrie isn’t familiar with...a business model that centers on “doing what it takes”…many times at the cost of time with family.
“You just do what needs to be done (in ag retail). I would have growers call me to check their fields, stage them, make herbicide recommendations, and honestly, there weren’t enough hours in the day,” he shares of the unforgiving schedule of an ag retail agronomist. “Taranis lets an agronomist sit down in the morning, and over a cup of coffee, in 15 minutes, you can look at the dashboard, scan THOUSANDS of acres, and prioritize your day. You know what fields have issues, and rather than 20 or 30 fields on your list for the day, you have maybe five.”