We've all heard how we should focus on the "why" behind our business and make sure that we lead, produce and create with the why in mind. But have you ever considered what drives your why? Why sometimes, even with the best of intentions, your why gets derailed when constraints get wrapped around you like a boa constrictor?

Daniel H. Pink dives in to Drive to help us understand what motivates us to succeed, why managers should stop buying so many carrots and the truth behind what creates motivation and what sends us in to the ever popular state of not being engaged with our job.

Why is this important? Well if you run your own business - it's crucial to understand what makes your team tick. It means you keep paying the rent and stay in business or you keep hiring new team members until the exhaustion of training kills your business. Or if you manage teams for an organization, it can mean the difference between delivering on a project and meeting your deadline or explaining to your boss why that won't be happening. And no amount of carrots is going to make that better.