You can hire great people and set bold goals … yet still fall short. Why?

Zak Brown, CEO of McLaren Racing, knows the answer. And it has less to do with talent, and more to do with something most leaders overlook.

This episode pulls back the curtain on what it really takes to build a high-performance team—and why clarity might be your most powerful tool.

You’ll also learn:

Take your learning further. Get proven leadership advice from these (free!) resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

On this episode of 3 More Questions, you'll hear David Novak's answers to:

———

GO DEEPER

They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it.

Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution.

If you're building a challenger brand—or just trying to make people actually notice your product—don’t miss this episode.

You’ll also learn:

Take your learning further. Get proven leadership advice from these (free!) resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

On this episode of 3 More Questions, you'll hear David Novak's answers to:

———

GO DEEPER

The real product isn’t always what’s on the shelf. It’s the story—and the feeling—that comes with it.

Sharon Price John, CEO of Build‑A‑Bear, reinvented a mall staple by returning the company from a $49 million loss to sustained profits while expanding into digital, adult, and licensing channels. 

And here’s the insight that anchored her: Build‑A‑Bear isn’t selling teddy bears. It’s selling meaning. If you want to expand and grow your brand (without losing its heart), hit play on this episode!

You’ll also learn:

Take your learning further. Get proven leadership advice from these (free!) resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

On this episode of 3 More Questions, you'll hear David Novak's answers to:

———

GO DEEPER

What’s the real purpose of business growth?

According to Jimmy Kirchdorfer, CEO of ISCO Industries, it’s not just revenue or market share. It’s about creating opportunity—for your team, your customers, and your culture.

In this episode, he shares how a golf irrigation supplier grew into a global pipe distributor. It’s a powerful blueprint that shows you how reinvesting in growth (and people) can power your success and scale your business.

You’ll also learn: 

Take your learning further. Get proven leadership advice from these (free!) resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

On this episode of 3 More Questions, you'll hear David Novak's answers to:

———

GO DEEPER

If you’re leading through a tough season, you know how easy it can be to either sugarcoat the truth or get overwhelmed by it.

Southwest Airlines CEO Bob Jordan has faced a lot of challenges since he took over in 2022—from operational setbacks to major policy shifts. In this episode, he shares how important it is to be honest about the reality you’re facing while also staying optimistic about what’s next.

Listen to this episode and you’ll have a powerful framework for leading through whatever challenges you’re up against right now.
You’ll also learn:

Take your learning further. Get proven leadership advice from these (free!) resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go 

⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

On this episode of 3 More Questions, you'll hear David Novak's answers to:

———

GO DEEPER