What does it mean to you if someone says, "why don't you try this experiment with your business?" Does it immediately make parts of your anatomy pucker? Or does it give you a bit of freedom to try some things you wouldn't have tried if they weren't experiments? If that option to hypothesize, test and measure with minimal risk wasn't there?

That's what we discussed last night at Women in Tech / Ballsy. The experimental mindset and the permission to fail. To understand that trying new things for your business is essential for moving forward and that the metrics don't have to be tied to your bottom line.

Maybe the experiment builds a better team. Maybe it opens up new product ideas. Maybe the next time someone suggests an experiment you pucker just a little less and in fewer places. I'd say that's a success wouldn't you?