I will bet quite a bit of money that if you ask any business owner what their number one struggle is, 98% will answer the same damn thing.

Sales.

And if you are a solopreneur, you're not only the entire production team, communications team and admin assistant, you're also the whole sales force. That's a lot of hats and most people only have one head.

Today during Ballsy Women In Business, we talked about sales. The experience you don't realize you have and the experience you don't realize the person in front of you has had. Both are very important to your bottom line.

We touched on that tricky limbic brain and how the wrong messaging or rushing the sales cycle can trigger that fight or flight response faster than you can say used car salesman.

If you're in a position where selling is your hairshirt, then this might be the podcast for you. Sympathy will always sit between shit and syphilis in the dictionary, but we've all been there and are happy to give a little to the fellow entrepreneurs making their way through the sales cycle.

Remember: you're selling to solve a clients' problem not shiest them. So buck up and get out there!