Interview with Alex Thompson, from ACT Copywriting.

We speak on the beginning of his journey with ACT Copywriting, including his background in English tutoring and marketing.

(17:00) we move on to the courses and his education in Copywriting and how he got his first customer, to how that process has changed one of his latest projects.

Alex speaks (24:00) on his plans on scaling the business long-term, and addresses some of the issues of growing his company outside of himself.

We discuss plans to (39:00) grow the agency into a saleable business, retainer customers vs new opportunities one-off projects with new customers.

Focusing on copywriting, (46:00) Alex answers the question, "what makes a good copywriter" and (51:00) we discuss some of the stories (and lessons learned) from overcoming the hurdles of initially starting up ACT Copywriting.

Towards the end we discuss (59:00) Copywriting, personal branding, building a following, generating interest on LinkedIn, (1:07:50) the degrees of copywriting and how AI threatens copywriting.

We finish with (01:10:30) a discussion around some of the projects Alex has worked on recently, how his copywriting projects come together with marketing campaigns, (01:15:00) how he works best with customers and his standard sales process and customer journey.

Hire Alex below:
https://www.youtube.com/watch?v=ShOqVr8U99o

Website:
www.actcopywriting.co.uk

LinkedIn:
https://www.linkedin.com/in/alex-thompson-copywriter-262143176/

Recorded on 29/04/2021.