Before we make a change for the better, we must first accept responsibility for the situation we are in.

We're back!

Pit Village Podcast

Sponsored by Prospect27.

Our first rant of the month on learning new skills, content creation, and the biggest lesson since opening this Podcast, changing our paradigm to observe the attention economy -- with a new economy built around attention and influencers now have more power than brands.

How much were Logan Paul vs Floyd Mayweather, TikTok vs YouTube paid compared to real fighters? How much are celebrities paid for associating a Instagram post with a brand?

I finally understand Twitter, after the recent Tether investigation in May (and subsequent attention since then).

We finish with the question, how do we build our business within the attention economy? Content creation will be important to everyone... How will you escape saturated markets and form your Blue Ocean Strategy (a book I've yet to red)?

This week on the Pit Village Podcast, we discuss some of the challenges when you look to turn a "hobby" into a "business."

Interview with Alex Thompson, from ACT Copywriting.

We speak on the beginning of his journey with ACT Copywriting, including his background in English tutoring and marketing.

(17:00) we move on to the courses and his education in Copywriting and how he got his first customer, to how that process has changed one of his latest projects.

Alex speaks (24:00) on his plans on scaling the business long-term, and addresses some of the issues of growing his company outside of himself.

We discuss plans to (39:00) grow the agency into a saleable business, retainer customers vs new opportunities one-off projects with new customers.

Focusing on copywriting, (46:00) Alex answers the question, "what makes a good copywriter" and (51:00) we discuss some of the stories (and lessons learned) from overcoming the hurdles of initially starting up ACT Copywriting.

Towards the end we discuss (59:00) Copywriting, personal branding, building a following, generating interest on LinkedIn, (1:07:50) the degrees of copywriting and how AI threatens copywriting.

We finish with (01:10:30) a discussion around some of the projects Alex has worked on recently, how his copywriting projects come together with marketing campaigns, (01:15:00) how he works best with customers and his standard sales process and customer journey.

Hire Alex below:
https://www.youtube.com/watch?v=ShOqVr8U99o

Website:
www.actcopywriting.co.uk

LinkedIn:
https://www.linkedin.com/in/alex-thompson-copywriter-262143176/

Recorded on 29/04/2021.

Back to the Marketing!

We cover the book, '22 Immutable Laws of Marketing.'

The laws of; leadership, category, mind, perception, focus, exclusivity, ladder, duality, opposite, diversion, perspective, extension, sacrifice, attributes, candour, singularity, predictability, success, failure, hype, acceleration, resources.

A quick overview on the Laws of Marketing, by Al Ries and Jack Trout.

This week we let curiosity get the best of us...

Cryptomania!

Everyone is talking about Crypto - but we cover "Tether" (USDT) as I try to convince myself that the entire system is a Ponzi scheme based on fake currency by a corrupt exchange - with a 2017 study "Is Bitcoin Really Un-Tethered", a great article "A Curious Case of Tether - Timeline of Events" and "Crypto Doomsday" which all explain the issue with Tether.

Am I just sad I didn't buy cryptocurrency early enough? I sound it!

Somehow... I bring my fear of death, once again, this time with a study that correlates death anxiety with social curiosity.

We look up some quotes on curiosity to sound smart.

This is not financial advice, as you will see when I try to describe the derivatives market.

We take some time to look at Unicorns, companies worth more than one billion before they were purchased - and some of the UK's Unicorn companies.

We finish with a look at how Bernie Madoff may be proud of the BitFinex scandal.

Tether is an interesting one. Blowing up on Twitter over the last week - we discuss the 125x bitcoin leverage on exchanges, $60 billion in "minted" Tether currencies, and how Tether has only 2.9 liquidity, how the cryptomarket relays on Tether for liquidity - with a new article that has emerged as I was recording this.

Is the Cryptocurrency market about the blow up? I didn't want to be sensationalist in the Podcast, but the entire system seems to be built on a Ponzi scheme (stablecoin USDT) - is this the Government's plan to regulate cryptocurrencies - and replace them with central bank digital currencies?

Perhaps I let my curiosity get the best of me this week....

Back to the marketing...

Pit Village Podcast.

Internal affairs.

We address how Podcasting doesn't make sense, question if this is just my therapy and look at ways in which we disguise our everyday anxiety and problems -- and how that may be to hide away from our true potential. You know what you need to do. There are things that you choose to do, that hold you back.

Focusing on issues in the world that don't concern you, doesn't help you - what is your mental diet, what are you focused on, where are your problems and more importantly, what can you do to solve them -- and be of better service to other people?

Pit Village Podcast.

This week... we confront the truth!

Back to the business... and it feels good! But we start with questioning your current endeavours and opportunity costs associated.

We cover the recent crypto mania and the Bitcoin crash, physical/mental health, Tetanus Vaccine, the "draconian measures" promised by Boris Johnson over "new variants" this winter, future lockdowns.

We end with looking at the media controlling our perception, a discussion on the Joe Budden Podcast, going into business with friends, expanding the Pit Village Podcast over the long-term with a co-host and interviews.

Confront your truths. What do you want to do? We would love to interview you -- get in touch at [email protected].

Pit Village Podcast.

Sponsored by Prospect27.

Back to business,  with a discussion on business scalability.

We cover the Business Scalability Matrix from Hubspot, covering Clarity of Market Focus, Repeatability of Solutions, Market Differentiation, Offering Focus, Marketing Focus, Sales Process, Customer Focus, CRM Adoption, Sales - Marketing Integration, Customer Relationships.

Pit Village Podcast.

[email protected]

It's the end of Mental Health week.

We look at the effects of unemployment on mental health, with a recent study showcasing we will have an extra 200,000 people suffering with mental health issues due to unemployment because of the Pandemic.... and some remedies for that.

Pit Village Podcast.

Sponsored by Prospect27.

[email protected]