Our first rant of the month on learning new skills, content creation, and the biggest lesson since opening this Podcast, changing our paradigm to observe the attention economy -- with a new economy built around attention and influencers now have more power than brands.

How much were Logan Paul vs Floyd Mayweather, TikTok vs YouTube paid compared to real fighters? How much are celebrities paid for associating a Instagram post with a brand?

I finally understand Twitter, after the recent Tether investigation in May (and subsequent attention since then).

We finish with the question, how do we build our business within the attention economy? Content creation will be important to everyone... How will you escape saturated markets and form your Blue Ocean Strategy (a book I've yet to red)?