Your customer is not always right... for you. We spoke about: (0:10) Building Brand To Attract Ideal Customer, (2:00) Don't Work With Everyone (Story), (3:55) Make A Decision & Say No Early, (6:20) Create A Professional Consultation Sales Process, (7:47) Tough Conversations, (9:50) Specialism to Sell on Value (11:38) Disqualifying Customers is Important, (13:00) Appealing to Emotion, (14:00) Build Customer Base & Setting Expectations, (16:50) Take Responsibility & Be Selective with Customers. Interview requests: [email protected] Sponsored by Prospect27.