Your customer is not always right... for you. We spoke about: (0:10)​ Building Brand To Attract Ideal Customer, (2:00)​ Don't Work With Everyone (Story), (3:55)​ Make A Decision & Say No Early, (6:20)​ Create A Professional Consultation Sales Process, (7:47)​ Tough Conversations, (9:50)​ Specialism to Sell on Value (11:38)​ Disqualifying Customers is Important, (13:00​) Appealing to Emotion, (14:00)​ Build Customer Base & Setting Expectations, (16:50)​ Take Responsibility & Be Selective with Customers. Interview requests: [email protected] Sponsored by Prospect27.