In this week's episode of the ArtTactic Podcast, we chat with Francesca Bellini-Joseph, founder of ACT Programme, an online platform that offers art career transformation programs for the art world. First, we talk to Francesca about her career path and why she eventually established ACT Programme. Then, she explains why artists need to consider themselves entrepreneurs rather than simply artists. Also, Francesca reveals some of the skills that artists are taught in their artist program. Regarding galleries, Francesca highlights certain things that galleries could be doing differently to improve their businesses, which became especially evident during the pandemic. And finally, she identifies some of the different areas Act Programme focuses on in the program they offer galleries.