Acta diurna

Article 21. The Evolution of Personality Rights Personality rights have transitioned from basic privacy protections to the recognition of the economic value of an individual's identity, known as the right to publicity. Initially rooted in the right to privacy, courts acknowledged that a person's identity (name, image, voice) is an extension of their personality, and its unauthorized commercial exploitation can cause legal and reputational injury. In the absence of specific statutes in India, courts protect these rights using intellectual property principles, such as trademark law and the concept of "passing off," to prevent unauthorized endorsements