Once just a photo-sharing app, Instagram has evolved into a social media powerhouse—now a critical driver of business growth across industries. Our marketing manager, Mathangi Kumar, sat down with four inspiring entrepreneurs who’ve turned Instagram into a key engine for scaling their businesses.

1) Subiksha, Founder, Crinkler Art

2) Raghav, Founder, Angi Clothing

3) Keshav, Founder, Lee Gifts and Letters

4) Madhi, Founder, Pai by Lee Gifts

We discuss various topics to help fuel business growth via Instagram, such as,

1) Turning followers into loyal customers

2) Growing revenue from Reels, Stories, and DMs

3) Responding to DMs before the customer ghosts you

4) Using bots to save time AND sanity

And yes—they spill Insta secrets and growth hacks you’ll wish you knew sooner!

Our product manager, Fiaz Ahamed hosted Ramprakash Ramamoorthy, director of AI research at Zoho and ManageEngine, for a candid, in-person conversation to discuss the remarkable impact AI is already creating in customer service.

They discussed the tangible business examples of how AI is helping support teams, how businesses should adopt AI, what the future has in store, and more.

Our product marketer, Kiruthika Devi Parthasarathy, led a conversation with the industry experts on the evolving landscape of B2B marketing, engagement, and AI.

Panelists:

🔹 Kirthika Soundararajan, Rocketlane

🔹 Nivas Ravichandran, Spendflo

🔹 Prason S, Zoho Cliq

🔹 Ritika Datta Roy, Zoho