Actionable Marketing Podcast

What triggers your readers to buy? How can you write better calls to action and get more conversions? Today we’re going to be talking to Roger Dooley, the brains behind the book Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing. He also writes the Neuromarketing blog and regularly contributes to Entrepreneur and Forbes about neuromarketing. What is neuromarketing, and how can you use it to connect with your audience and get better results? That’s what we’re going to be talking to Roger about today. You won’t want to miss it!

Some of the highlights of the show include:

• How Roger defines neuromarketing, the different types of neuromarketing, and how large and small businesses take advantage of the different types.
• Some of the principles of why neuromarketing techniques work, including social proof, authority, and reciprocity.
• Roger’s thoughts on case studies, emotions, and the words that potential customers and marketing professionals use.
• Why it’s important to understand your target buyer’s unconscious needs as well as their conscious needs.
• Roger’s best tips on building trust with your audience.
• How to turn your fans into buyers and how to create effective calls to action.
• Roger’s advice to a marketer who is just starting out in learning about and implementing some neuromarketing techniques.

Links:

Brainfluence

Neuromarketing blog

Roger on Entrepreneur

Roger on Forbes

Robert Cialdini’s Pre-Suasion

The Persuasion Slide

Perennial Seller

Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become a leader in your niche but you haven’t done anything to make that a reality.

Today we’re going to talk to the marketing genius Mark Schaefer. Mark is the author of several books, including The Content Code, KNOWN, and The Tao of Twitter. He also speaks at tons of marketing conferences and has podcast called Marketing Companion. Mark is going to give us tips on becoming known. He’s done it extremely well and has mentored others in doing the exact same thing. If you’re ready to overcome  your fear of failure to become known, you won’t want to miss today’s show.

Some of the highlights of today’s episode include:

• Information about Mark and his books, particularly his newest one, KNOWN.
• Mark’s story about leaving corporate work behind and becoming an entrepreneur.
• Mark’s thoughts on the power of personal branding and the importance of being known.
• How people can build their personal brand even when they are working for someone else.
• Mark’s framework for helping people find their places and their spaces. He talks about four steps you can take.
• How Mark’s book lays out a path for people to follow and begin to see instant results.

Links:

Mark Schaefer

KNOWN

Marketing Companion Podcast

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Podcasting: Many see it as an amazing opportunity but don’t really understand the nuts and bolts of how to begin, how it compares to other marketing channels, and how to evaluate your ROI. Today we’re going to change all that by having a great discussion with Sarah Rhea Werner, the host of the Write Now podcast. As a columnist for Forbes on the topic of podcasting, she’s definitely an authority on the topic. If you’ve ever considered podcasting, you won’t want to miss today’s episode!

Some of the highlights of the show include:

• How and why Sarah got into podcasting.
• The types of opportunities Sarah has had since starting podcasting that blogging wasn’t bringing her.
• Audience-building advice for marketing teams and companies.
• Why it’s so important to create your podcast based on what your listeners like.
• Tips on striking a balance between providing value and marketing yourself through your podcast.
• Why it’s important to make sure any selling that you do on your podcast is delightful, interesting, and fun.
• How a podcast is both similar to and different from different marketing avenues.
• Some of the tactical challenges and practices of podcasting.
• Sarah’s best final advice for a brand who is toying with the idea of a podcast.

Links:

Write Now Podcast

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Social media automation: Is it the evil that some marketers think it is? No way! Automating this necessary task will help you get better results with less effort. Today we’re talking to our own Leah Schothorst, CoSchedule’s social media strategist. We’re going to talk about how much social media automation is too much and how to strike that perfect balance. You won’t want to miss today’s show!

Some of the highlights of this episode include:

• What Leah does in her position of social media strategist.
• Her definition of social media automation and why she thinks of it as a three-legged stool.
• Thoughts about what you should and should not automate.
• The facts on whether companies are penalized for automating social media posts.
• Finding a balance between organic activity and what you’re automating.
• How long it takes to start reaping the benefits of automation.
• Three important “buckets” you should have to pull post ideas from.
• Leah’s best advice for marketers who want to get started with social media automation.

Links:

Re-Queue

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How much attention do you pay to keywords in your content? For too many people, the answer is “none” or “nearly none.” While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all.

Today we’re talking to Julia McCoy, the CEO of Express Writers. She’s not only an amazing writer but also considered a thought leader in her industry. Today she’s going to talk to us about using keywords well when creating content.

Some of the highlights of the show include:

• How Julia got into freelance writing, what made her start Express Writers, and what she does there.
• An overview of the content strategy at Express Writers.
• How Julia helps older content maintain a high ranking in the search engines.
• Why targeting low-competition keywords works.
• How Julia finds the keywords and what tools she uses.
• How Julie defines good content for Express Writers.
• Tips on weaving keywords into great content.
• Why long-form content is important when it comes to ranking.
• Where to focus first if you’re a content marketer just getting started with using keywords.

Links:

Express Writers

Julie McCoy

Rand Fishkin: How to Create 10x Content

SEMRush

Mangools

Julia’s Content Strategy Course

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Have you ever wondered what the process would be like to start something from scratch and end up with a million users? Today we’re going to be talking about just that with Noah Kagan, the chief sumo at sumo.com and AppSumo. He also hosts Noah Kagan Presents, which is an awesome podcast, and he has a steady stream of stuff on okdork.com. Our conversation today is going to help you set better goals and achieve more than you ever have before.

Some of the highlights of the show include:

• How Noah handles the marketing at Sumo.com and what has the most potential.
• How Noah ended up at Mint, where he helped grow the company from zero to over a million users.
• Why Noah doesn’t believe in hope in the business world.
• The process Noah used to put his plan together, come up with ideas, figure out how much traffic he had, and more.
• Common mistakes that Noah sees other people making.
• Why copying methods you see described on other people’s blog posts doesn’t work.
• The greatest piece of marketing advice Noah has received.

Links:

Sumo.com

AppSumo

Noah Kagan Presents

Okdork.com

Search engine optimization, or SEO, gets a lot of attention. While everyone knows it’s important, not everyone knows how to do it. You can get a lot of surface-level advice on SEO, but today we’re going to dig a little deeper by talking to a true expert in the field.

Lydia Gilbertson is from Distilled in Seattle, Washington, She has a lot of knowledge and experience working with large clients where organic rankings are important to the bottom line. We’re going to talk about how to write content with SEO in mind, how to structure a sitemap, and some ideas for increasing site speed.

Some of the highlights of the show include:

• What Lydia does at Distilled and what types of problems she helps solve.
• Searcher intent: What it is and why it’s important for SEO.
• Where marketers should start if they want to optimize their current content.
• What sitemaps are and why they’re important, as well as where many sitemaps go wrong.
• The importance of site speed for SEO and why it matters. Lydia also shares her best tips for improving site speed.
• Lydia’s top advice for increasing your organic search rankings.

Links:

• Distilled
• Screaming Frog
• Page Speed Insights

Creating awesome content quickly is something that many of us aspire to do. Today we’re talking to Neil Patel. Neil is a New York Times author and was recognized by President Obama as a top-100 entrepreneur under the age of 30. He’s co-founded companies including Crazy Egg, Hello Bar, and KISSmetrics.

Today we’re going to talk about being super-prolific. Sit back, relax, and get ready for a 20-minute class on content marketing!

Some of the highlights of the show include:

• Information on what has led to Neil’s incredible success with content marketing.
• Thoughts on why Neil is able to create great content so quickly.
• Some of the most common mistakes Neil sees when it comes to content marketing.
• How Neil uses surveys and research to boost his success, what kinds of questions he asks, and what he does with the results.
• How Neil decides what kind of content to create.
• Neil’s best tip for marketers who want to create prolific content.

Links and Resources:

Neil Patel’s blog

Crazy Egg

Hello Bar

KISSmetrics

QuickSprout

SurveyMonkey

CoSchedule

What separates successful marketers from those who struggle? Have you ever wondered? Finding out is the key to effective marketing. Relying only on anecdotes isn’t effective; you need to have actual data. Today we’re going to dive deeply into the topic with Jordan Loftis, the content marketing strategist here at CoSchedule. Armed with his insights, you’ll be able to make decisions based on what really works and what doesn’t. Get ready to glean the wisdom you know to decide what to do to be most effective!

Some of the highlights of the show include:

• What Jordan does at CoSchedule as the content marketing strategist.
• Information about the 10x vs 10% framework and how it helps marketers prioritize what to work on next.
• Why Jordan took on the huge project of surveying 1,600 marketers to compile a report on the state of marketing strategy, as well as some of the findings that surprised Jordan.
• Why documentation of a marketing strategy is vital to success.
• What Jordan found out about goal-setting when it comes to marketing, including the “trifecta” of documentation, goal-setting, and success.
• How often the most elite marketers conduct research.
• Jordan’s best advice for marketers: Embrace reality and learn to enjoy being proven wrong.

Links:

State of Marketing Strategy Report (free download)

Joe Polizzi on documenting your marketing strategy

The Power of Habit

CoSchedule

Are you using video content in your marketing strategy? With about 87 percent of marketers using video, you wouldn’t be alone. If you haven’t made the leap yet, you might be looking for tips on how to get started.

Today we’re going to be talking to Maryl Ayres. She is the associate creative director at Wistia, a software company that helps businesses and marketers get results from their videos. She is going to share her best tips on how to leverage the power of video content to improve your marketing strategy.

Some of the highlights of the show include:

• A bit about Wistia and what Maryl does there.
• The types of stories and situations that lend themselves well to video content.
• How Wistia plans and executes their videos, including how they handle off-the-cuff material.
• Why it’s so important to have a sense of humor, as well as why sometimes humor isn’t the right approach.
• Maryl’s best tips on creating video content that will resonate with its intended viewers.
• Which comes first, the video or the post, depending on the circumstances.
• Why you might not like the sound of your own voice in a video.
• Hints and tips for someone who is just dipping their toes in the world of video marketing.

Links:

Wistia

Using Humor in Branded Content

Say What? Why Your Voice Sounds So Weird in Videos

CoSchedule