Actionable Marketing Podcast

Social media: If you have it, you need to be involved. Sometimes, your customers will use the power of social media to bring concerns and tough questions to your attention. Do you know how to handle these often very public situations?

Today, we are talking to Agnieszka Jaśkiewicz, the social media manager at LiveChat. She’s going to talk about her process when it comes to handling tough customer interactions via social media, and you’ll learn how to provide the best customer service possible with your chosen networks and platforms.

Some of the highlights of the show include:

• Information about LiveChat and what Agnieszka does there.
• Agnieszka’s favorite story about providing excellent customer service via social media.
• A good process for providing great customer support, including how to know when to switch to private messages and how to keep track of the questions and concerns that come in.
• Tips on how to decide which platforms to use as a business.
• Agnieszka’s best tricks for responding quickly to customer concerns via social media.
• How to diffuse the situation when a customer is angry and attacking on your social media page.
• Why it’s important for every business to have some type of social media presence.

Links:

Agnieszka Jaskiewicz on LinkedIn

LiveChat

CoSchedule

Quotes by Agnieszka:

“I would use the customer service mantra, be where your customers are.”

“People don’t like to wait on social media. They came to social media because they want their query to be answered quickly.”

“If I were to choose one piece of general advice, I would say make one person responsible for answering this queries on social media.”

It’s time to optimize your content so you can rank well in search engines! When you write a new blog or add new content to your website, you want to guide your audience to your brand new material. You may have some great content, but great content does not guarantee high traffic, and that’s when you can start adding key words and search terms to optimize your web content. Today we’re talking to Steven Jensky from CanIRank.com. He is an SEO mastermind, and his strategies for search engine optimization are going to transform the way you create content for your website.

SEO

How to optimize your content to rank well in search engines

• Help your audience find your content online

Steven Jensky – SEO Mastermind

Having great content doesn’t mean you’ll rank high or that people will even find you

Think of the customer journey and the keywords they’ll be using

Take the time to reach out to the people and companies you are referencing on your website and on your blog. Create relationships. One simple email goes a long way. Getting links as part of your SEO strategy.

Stay ahead of schedule when it comes to promotion and scheduling. You can alter your SEO to better fit your content if you’re ahead of the game because you can anticipate changes and notice patterns. Automation.

Some of the highlights from this show include:

• The ways CanIRank.com uses algorithms to find the best keywords for you and your brand that will really optimize your search engine ranking
• Understanding search intent and how you can match your content with your desired audience and shopper
• How to choose the best keywords that will work realistically to help your content rank high and outrank the competition
• All the things that go into your content ranking, including page strength and page external relevancy
• How to build page external relevancy by building relationships with companies and clients you like to reference in your content
• Step-by-step breakdown of Steven’s writing process to help you plan, create, optimize, and promote your online content
• Finding a way to automate the tedious stuff so you can spend your time creating content and connecting with clients

Links

Can I Rank

CoSchedule

Air Story

Grammerly

Hemingway

You might have the best product or service around, but if you don’t humanize your brand, you might not be as successful as you’d like to be. With all of the focus on digital content, making your brand something that people will know, like, and trust can be a challenge.

Today we’re talking to Abby Boggs-Johnson, the director of content for Discovery Benefits, a third-party administrator for consumer-driven house care accounts and COBRA. She’s going to be talking to us about how she has been able to position Discovery Benefits as a thought-leader and major player in its niche and how she has helped to humanize the brand.

Some of the highlights of the show include:

• Some of the core values of Discovery Benefits, as well as how those core values and processes impact the types of marketing projects that Abby will take on.
• Some projects that Abby and Discovery Benefits are involved in.
• Tips on planning ahead with an annual content calendar, as well as how Abby breaks down the overarching plan into months, weeks, and individual content pieces.
• How the small Discovery Benefits marketing team collaborates and what a content planning meeting looks like.
• How the workflow goes for a typical project.
• How the marketing team collaborates with the sales team and how CoSchedule helps with that.
• Abby’s best advice for marketers who are in a “dry” industry and want to humanize their brands and boost their marketing efforts.

Links:

Abby on LinkedIn

Discovery Benefits

CoSchedule

You have already created a lot of content on your website. And now you’re wondering if publishing even more content will help you reach your goals even faster. The answer to that is an unequivocal yes! Publishing more high-quality content will help you boost your views, clicks and conversions. If you’re having trouble getting your workflow to the point that it allows you to publish frequently, you won’t want to miss today’s show.

We’re talking to Brian Honigman, the CEO of Honigman Media. Brian has his own brand, and he publishes content on Forbes, Entrepreneur, and other publications. He’s got a great system when it comes to proactively planning his workload and publishing at the right frequency, and he’s going to share it with us today.

Some of the highlights of today’s show include:

• Information about Honigman Media and what Brian does there.
• How Brian plans an average week’s worth of projects, which might include writing five blog posts in addition to coaching, consulting, and speaking.
• How Brian figures out how much time each task will take and how he budgets that time. He also talks about how understanding his own time budgeting helps him stay on course and fulfill his promises.
• What to do if you get off-track when it comes to meeting deadlines or other client obligations.
• How saying no can help with prioritizing, as well as how Brian decides when to say no.
• The importance of publishing content consistently on your own channels in addition to your client channels.
• Brian’s best advice for a marketer who is looking to boost their productivity.

Links:

Brian Honigman

Honigman Media

Google Keep

CoSchedule

As a Type A marketer, you have a lot to do and not necessarily enough time to get it all done. Although it can be hard, it’s important that we learn to delegate our work so we can focus on what’s most important. Using delegation properly can allow you to grow your business and improve your efficiency without spreading yourself too thin.

Today’s guest is Sean Work, the vice president of inbound marketing at Crazy Egg. He’s learned how to delegate so he can make the most of the time he has to grow his business. He’s going to talk to us today about learning how to delegate well.

Some of the highlights of the show include:

• Information about Crazy Egg and what Sean does there.
• Some of the challenges that Sean faced that caused him to learn how to delegate efficiently.
• Why it’s important to hone your processes before beginning to delegate work to others.
• Why delegation in itself is important.
• How Sean honed his delegation skills, as well as how he has taught his team his processes.
• Steps Sean takes when one of his delegated projects runs into an unexpected problem.
• Sean’s best advice for people who want to get started with delegating to others.
• How much delegation is too much or too little.

Links:

Crazy Egg

The E-Myth Revisited

Creativity, Inc.

CoSchedule

Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things.

Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche.

Some of the highlights of today’s show include:

• Information about WooCommerce and what Nicole does there as the content manager.
• How Nicole gathers ideas for the WooCommerce site and blog, how they decide which ideas to use, and how they keep them organized.
• Tips for judging ideas that come in from people inside of the company, including the evaluation system WooCommerce uses.
• How Nicole decided that a former process for evaluating content wasn’t working and how she made the necessary changes.
• What a content brainstorming meeting looks like.
• How WooCommerce uses personas to develop engaging content that keeps readers coming back for more.
• Some of the results that Nicole is particularly proud of.
• Nicole’s best tips for someone hoping to improve their content.

Links:

WooCommerce

CoSchedule

Nicole on LinkedIn

Chances are good that you’ve made a grammar mistake at some point on your social media or blog. You might have even been trolled about it, which is embarrassing and, in some cases, can mess with your branding. Using simple processes can actually help you prevent grammar errors so you can avoid the whole ordeal.

Today we are talking to Celeste Mora, the social media manager at Grammarly. Celeste has helped Grammarly grow its social media following tremendously by effectively sharing engaging content that reflects the company’s core values. Tune in today so you can learn how to avoid grammar mistakes, hone your processes, and boost your social media following.

Some of the highlights of the show include:

• Information about Grammarly and what Celeste does there as the social media manager.
• Some of the most common grammar fails that tend to come up time and again, no matter who the person is or what the industry is.
• The social media strategy that Celeste focuses on for Grammarly, including efficiency and tone.
• Some of Celeste’s favorite social media mistakes that she’s seen.
• How Celeste puts out engaging and effective social media messages.
• Some of the top things that Celeste has done to influence social media growth for Grammarly.
• How Celeste was able to grow Grammarly’s Instagram followers at an exponential rate.
• The process that Celeste will be using to make the National Grammar Day celebration a success this year.
• The core values of Grammarly and how they are implemented.
• Celeste’s best advice for marketers who want to build their presence on social media.

Links:

Grammarly

Celeste on LinkedIn

CoSchedule

Quotes by Celeste:

“Efficiency, to me, comes down to what’s the minimum viable social media effort that will get the most engagement.”

“Everyone from Grammarly has Grammarly turned on at all times.... It’s a branding issue for us if anything is incorrect.”

“When you are first getting started on social media, you really need to do your research... don't just choose a channel because Facebook owns the world or because everyone’s doing Twitter.”

Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere!

Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen.

Some of the highlights of the show include:

• A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects.
• What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing.
• Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition.
• What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent.
• Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation.
• An explanation of keyword strings and how they play a role in search engine optimization.
• Ann’s best piece of advice for someone brand new to keyword research.

Links:

Ann on LinkedIn

Internet Marketing Ninjas

MyBlogU

MyBlogGuest

Google Keyword Planner

CoSchedule

The Ultimate Content Marketer’s Guide to Keyword Research

Quotes by Ann:

“Keyword research is evolving and it will be there for many years to come.”

“Brainstorm with your team and write down which terms describe your business best.”

“Don’t try to optimize everything. Focus on creating in-depth content.”

Some people learn best from reading, but others prefer to watch or listen to content. Although you probably put a lot of time into your blog, website, and other written marketing products, multimedia content is becoming increasingly more popular. Knowing where to begin and how to make the process more efficient just might be the key to your success as a marketer.

Today, we’re talking to Ander Frischer, the marketing educator at Instapage. He’s going to share his insights on how he handles the process of creating multimedia content, plus a whole lot more. You won’t want to miss today’s episode!

Some of the highlights of the show include:

• Information about Instapage, including their impressive conversion rate.
• A few tips on landing page advertising personalization and why A/B testing is so important.
• Why it’s so important to include multimedia content in any marketing strategy.
• How Ander got into multimedia content as part of his marketing strategy for Instapage and what he was hoping to achieve.
• How personalization has helped boost project results at Instapage.
• Some insights on the process for launching a webinar.
• Ander’s process for organizing a podcast.
• Tips for getting quality engagement from your listeners or readers.
• Ander’s best advice for someone who wants to get started with adding multimedia content to their marketing strategy.

Links:

Ander Frischer

Instapage

Coschedule

Quotes by Ander:

“I like to hold back from giving one-size-fits-all optimization tips because every business is different.”

“A podcast is a great opportunity to cultivate relationships.”

“The most rewarding thing about what I do is hearing from people.”

Do you ever wish you had another set of hands to help you create content? More marketers are hoping to create not only more content, but more valuable content. Training and hiring freelancers can help you make that happen.

Today’s guest, Kaleigh Moore, is a successful freelance writer who works with marketers to make their clients more successful. She’s written for Entrepreneur, Inc.com, and other well-known publications. Today Kaleigh will talk to our listeners about why you might need a freelancer, some best practices in using a freelancer to help with content creation, and how to best grow your relationship with your freelancer.

Some of the highlights of the show include:

• How Kaleigh helps marketers as a freelance writer, as well as why freelancers can be useful when creating the most effective types of content.
• Some specific situations that would make a freelancer the best choice for completing the work, as well as reasons why a freelancer would be more beneficial than using someone in-house.
• How marketing teams can help freelancers create marketable, valuable content. Kaylee talks about what freelancers need from marketers so the content is created more effectively.
• What you might want to look for in a freelancer so your needs are met.
• An ideal workflow that works well for freelancers.
• Kaleigh’s thought on outlining and how having one can make the process much more efficient.
• Some frameworks that are great for collaborating on content.
• Advice on where to start and what to look for when hiring a freelancer.
• Good ways for freelancers to put their names out so marketers can find them.

Links:

CoSchedule

Campaign Monitor

Kaleigh on LinkedIn

KaleighMoore.com

Google Docs

Trello

Slack

Basecamp

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