Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. And no, this is not the same as your call to actions. Actionable podcast content is literally the actual content that will bring people to you, engaging with you on your social media platforms and, most importantly, seeking you out for what they need. Tom and Tracy take you across what you need to know about actionable content and more—from what it is and why you need it, to the different kinds of actionable content you can create for your show. Ultimately, these great actionable content will help you earn the trust of your listeners, which will translate well into your sales.

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