Feed Your Brand - Volume 1

For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a matter of channeling them to another medium. Not every podcaster is cut out for this, however. How would you know if it’s the right time for you to start publishing a book? In this masterclass, Tracy Hazzard is joined by Juliet Clark, the Founder of Super Brand Publishing, who gives tips on starting on a book as a podcaster; and Tina Dietz, the CEO of Twin Flame Studios, who follows up with some of the basics of audiobook production and publishing. Each an expert in their own spheres, these powerful women are partnering up on a venture that seeks to give the creative power back to the creators. Listen in and let them help you amplify your message even further.

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Marketing new products is an absolutely daunting task, so you've got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder of MCHEF®. Drawing on her experience of launching a whole new product, Chef Marie-Dominique shows you all the highs and lows. Together, Tracy and Chef Marie-Dominique show you what can and shouldn't be done when you're trying to build from the ground up.

The tone with which any company does their marketing is just as important to their brand as their logo, their aesthetic, and every other aspect we associate with a "brand." But a successful and appropriate marketing tone cannot be established without building up a good level of authenticity. Today, Juliet Clark of Super Brand Publishing joins Tracy Hazzard to talk about how authenticity helps craft your marketing tone and your brand. Juliet and Tracy get into what makes for an appealing marketing tone, and how a company can get to that level without having to try too hard.

Humor is probably one of the strongest suits a speaker could wear when they want to bring people over to their table. Unfortunately, being funny is not easy. Switching it up, host Tracy Hazzard brings on Stephanie McHugh who is not a podcaster but a comedian. Also a motivational speaker and a humor coach, Stephanie has been helping entrepreneurs and speakers add humor to their presentations. She talks about the many advantages of putting humor to your presentation and shares her three weird tips on how you can be funnier when you give your next speech. Make your podcast funny. Don’t miss this show to learn more about bringing out funny into your stories, what it is like being an introverted comedian, and what snickerdoodle has to do with everything.