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Feed Your Brand - Volume 1
Feed Your Brand - Volume 1 episodes
- The Podcast Gender Wage Gap With Jeanine Wright
Gender stereotypes affect every part of our lives, be that in our own private and personal lives or our jobs. Just as it penetrates across the physical spaces, issues on gender is also felt in the technological space. Tackling the gender wage gap happening in the podcasting industry, host Tracy Hazzard sits down with COO of Simplecast, Jeanine Wright. With two big podcasting companies under their names, Tracy and Jeanine give us a great view of podcast wage gap and bring awareness to the areas where the industry can make changes. Jeanine shares with us her own research about the topic along with some of her own experiences, diving into the forces that prevent women from negotiating more pay than men and their differences in defining success. Tune in to this great episode and discover the crippling trends in the podcasting world.
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44 min - Avoid Waste Of Time Webinars: How To Make Webinars Serve Your Purpose With Juliet Clark
Are your webinars still working for you, or have they become time-wasters? In this episode, Inc. columnist and podcast content strategist Tracy Hazzard chats with Juliet Clark, the Founder of Super Brand Publishing and host of the Promote, Profit, Publish podcast. Tracy and Juliet reveal the technical reasons why webinars are no longer working to your advantage despite significant ad spend. They zero in on why people sign up but don't show up. Learn tips on how you can use webinars to serve your purpose without being too salesy. If webinars are still working for you, find out why you shouldn't be too happy about it.
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31 min - A-Ha Moment Marketing With Scott CarsonThe bottom line of your business realizes the benefit of the recorded content you create to use for marketing. In this episode, Scott Carson, aka “the Note Guy,” host of the The Note Closers Show Podcast, talks about starting his success on video to syndicating as a podcast with a monthly download of 32,000. Scott reveals the secret to looking like you are "everywhere" without doing a lot. He also explains how hitting different media types or touchpoints drives his business and how authenticity is key to increasing your listeners. Providing valuable information to your audience while entertaining them proves to be Scott's formula for owning the distressed real estate note investing niche.Love the show? Subscribe, rate, review, and share!
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48 min - Keep Smiling And Amplify Your Message To The World with Ken RochonIf you want to make a big impression on social media or your website and anywhere in the world, you’ve got to have content. If your content can keep someone smiling, that’s even more impressive. In this episode, accomplished entrepreneur and The Umbrella Syndicate Co-Founder Ken Rochon talks about his journey to making a difference in the world. He started his professional career as a DJ but his mom’s declining health moved him to put family first and seek a deeper purpose in life. He talks about his passion for photography and social media to help amplify his message.Love the show? Subscribe, rate, review, and share!
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57 min - Getting Guests To Share Your Podcast ShowGetting the next great guest is all about follow-up and relationship building, and the goal of having great guests on your show is to expand your audience and get more listeners. You’re not going to get more listeners if they don’t share it. The question is how do we get them to want to share your podcast? On today’s show, Tracy Hazzard shares some helpful tips on how you can get your guests to share your podcast show.Love the show? Subscribe, rate, review, and share!
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21 min - Speaking Opportunities with Jackie LapinThere is no better way to grow your platform and increase your following than speaking opportunities and guesting on other people's shows. A lot of times, when people go to PR agencies these days, they complain that they don't get a lot of value. If you need help in promoting your podcast or growing your show, you should consider connecting with Jackie Lapin. Jackie’s company, Conscious Media Relations, is a leader in helping authors, thought leaders, coaches, health practitioners, speakers, and entrepreneurs connect with followers around the globe. For the past several years, Jackie has been providing PR campaigns, radio tours, and speaking engagements to support the growth and revenue of change-makers in the health, wellness, conscious, and business area. Today, she shares what she’s been doing and talks a little bit about SpeakerTunity Cities, the very first resource of direct contacts for all grassroots speaking opportunities in the markets of your choice across North America.Love the show? Subscribe, rate, review, and share!
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31 min - Leveraging LinkedIn For Podcasting with TR GarlandOf all the platforms, LinkedIn is probably the most misunderstood and underutilized. Relationship marketing expert TR Garland says LinkedIn could and should not be thought of as social media. Rather, think of it as a huge convention center where you are posting a trade show. TR is a number one bestselling author and Wall Street Journal Award winner. In this episode, he shares how you can leverage your free LinkedIn profile using his three-step success system to get more prospects, partners, and platforms. He also introduces the concept of social salience, reverse egoism, and the psychographic scripting system he came up with to help you get results.Love the show? Subscribe, rate, review, and share!
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52 min - Best Microphones For Podcasting (And The Worst Ones, Too)Probably the most important element when it comes to podcasting is the sound quality. This quality is only going to be as good as the microphone you use to record the episode. In this very informative and engaging post, Tom reviews different brands of microphones for podcasting to help you find the best ones to use and the ones to avoid. You don’t have to simply take his word for it, you can also go ahead and listen to the audio tracks recorded to see and decide for yourself. Find the best ones for you - from great quality to budget-friendly.Love the show? Subscribe, rate, review, and share!
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57 min - Guest Booking FormsIf there’s one handy reference that every podcast host can have when they book guests on their show, it will all sum up to creating a guest booking form through a scheduling software. Today, we break down the top things you need to gather in your guest booking forms and the best practices for how to use one. It is important to note that too much information required will tend to lose guest’s interests. With that being said, find out some of our cautionary tales that will get you primed to book massive guests in the long run.Love the show? Subscribe, rate, review, and share!
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22 min - Recording Environment TipsPodcasting is the most significant source for audio content. With that being said, it is essential to note that you must have an environment that will not mess up your first and future podcast recordings. As we kick off our series of tech checks for our private client webinars, we dive into the tips or hacks to sounding like you are in a recording studio. Take a pen and paper and make sure you keep in mind how much your environment plays a role in your recording quality.Love the show? Subscribe, rate, review, and share!
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31 min
About Feed Your Brand - Volume 1
From the publisher's feed
Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.
The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business.
Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort.
When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places!
Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products.
Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!