In this highly competitive world, it is very important that your business should stand out; otherwise, you won’t make it. Rafael Romis from Generate Culture and founder and CEO of Weberous has a lot of experience when it comes to developing websites and helping people with their brands. He shares what he calls The Unicorn Principle, which is finding what makes you unique that your audience cares about. Once you have this down, you will definitely generate a ton of sales. The same way with podcasting, you have to identify your niche and connect with your audience. Learn how to break into a very crowded marketplace and find what stands out about you that will make people care.

It is very important to distinguish the different kinds of products you sell, the services you provide, and the audiences you want to attract or speak to. Having multiple different domain names is a really good way to do that. You can have multiple domain names pointing into one website, and that is a really important thing to understand and to consider because you may have multiple brands. Tom talks about the pros and cons of having niche blog sites, as well as the factors involved in managing and maintaining them.

We all have goals with our podcasts. Some of us aspire to become an authority in a particular niche or simply become an influencer that provides inspiration to other people. However, not many can effectively reach these goals because of one important thing, the voice. Our podcast voice matters in building influence and authority. Helping us with that is Dr. Miluna Fausch of the voice training company, Pitch Perfect Presentations. She talks about how to speak with a purpose and getting what you want to accomplish. She lays down some struggles that people often encounter - from interview dynamics to that of self-confidence, and gives insights on how you can start your show and get into a better voice.