One of the most important component of starting a business, a podcast, or any venture is the brand. Unlike what most people think of it, a brand is more than the look. It is not just what you see on the streets that is recognizable. Taking us deeper into that and helping us to create a great and super tight brand is Ellen Melko Mooreof SuperTight Brand. She shows her superpowers as she talks about the dimensions that goes on with it - from brand promise to understanding your target audience. Ellen gives the three things that should come together to make a super tight brand, all the while learning to evolve from your hypothesis brand.

 

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