In this highly competitive world, it is very important that your business should stand out; otherwise, you won’t make it. Rafael Romis from Generate Culture and founder and CEO of Weberous has a lot of experience when it comes to developing websites and helping people with their brands. He shares what he calls The Unicorn Principle, which is finding what makes you unique that your audience cares about. Once you have this down, you will definitely generate a ton of sales. The same way with podcasting, you have to identify your niche and connect with your audience. Learn how to break into a very crowded marketplace and find what stands out about you that will make people care.