Most fundraising data tells you who gave. Active Inference tells you why. This episode bridges the gap between Karl Friston’s Free Energy Principle and modern non-profit strategy. We dismantle the traditional view of the donor journey and replace it with the "Markov Blanket"—the interface of trust between your organization and the world.

Key topics include:

• Surprise Minimization: Why donors donate to resolve internal uncertainty, not just to feel good.
• Epistemic vs. Pragmatic Value: How to balance "solving the problem" with "explaining the problem."
• The Donor Digital Twin: A blueprint for using AI to simulate donor psychology and A/B test appeals "in silico" before hitting send.